Search Engine Marketing

Google announces temporary restrictions on political advertising related to US elections, effective after the last polls close on election day. Details: Pause begins: After polls close on November 5th Affects: All ads relating to US elections, their processes, or outcomes Includes: US Election Ads and broader election-related content Duration: Temporary, with no specified end date […]

In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the journey from initial identification of need to finally signing a contract and there are costs involved in each stage. Understanding

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics.  By knowing which data points to focus on and how to interpret them, you can make informed decisions that drive better results and align with your business goals.  This article breaks down

Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad serves for overlapping campaigns Brings these campaigns in line with other campaign types’ auction behavior