Search Engine Marketing

Google and AI slop are ruining Thanksgiving for food bloggers

Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting recipes, stealing clicks, and in some cases serving dangerously wrong cooking instructions, Bloomberg reported. Why we care. For more than a decade, food bloggers could predict and rely on holiday traffic. Not this year. AI […]

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AI KPIs: Turning mentions into strategy in the age of LLMs

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for

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ChatGPT, Perplexity push deeper into AI shopping

In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized product discovery and guidance. Both experiences are meant to help users find, compare, and purchase products through conversational queries informed by preferences and past behavior. ChatGPT Shopping research. OpenAI introduced shopping research, a guided buying

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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work

A surge of sophisticated phishing attacks is letting scammers take over full Google Ads Manager accounts (MCCs), giving them instant access to hundreds of client accounts and the power to burn through tens of thousands of dollars in hours without being noticed. Driving the news. Agencies across LinkedIn, Reddit, and Google’s own forums are reporting

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How to make products machine-readable for multimodal AI search

As shopping becomes more visually driven, imagery plays a central role in how people evaluate products. Images and videos can unfurl complex stories in an instant, making them powerful tools for communication.  In ecommerce, they function as decision tools.  Generative search systems extract objects, embedded text, composition, and style to infer use cases and brand

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Google Business Profiles adds scheduling and multi-location publishing to Google Posts

Google Posts now supports scheduling and multi-location publishing within Google Business Profiles. This should make it easier for you to manage your Google Posts for your business(es) and client(s). Scheduling. When you add a new Google Post within Google Business Profiles, there is a new option to “schedule this post.” You can then select a

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Google Business Profiles adds scheduling and multi-location publishing to Google Posts

Google Posts now supports scheduling and multi-location publishing within Google Business Profiles. This should make it easier for you to manage your Google Posts for your business(es) and client(s). Scheduling. When you add a new Google Post within Google Business Profiles, there is a new option to “schedule this post.” You can then select a

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Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win via @sejournal, @theshelleywalsh

Ahrefs’ Patrick Stox joins Shelley Walsh to talk about the shifting search journey, the limits of LLM attribution, and the importance of brand consistency. The post Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win appeared first on Search Engine Journal.

Google Isn’t Going Anywhere: Ahrefs Ambassador On LLM Inclusion & Why Relationships Still Win via @sejournal, @theshelleywalsh Read More »