Search Engine Marketing

Google expands Demand Gen tools to drive faster YouTube conversions

Search Engine Marketing /

Google is rolling out new Demand Gen updates in Google Ads, aimed at helping advertisers convert faster and capture more new customers across YouTube and beyond. What’s happening. Demand Gen is now integrated into Commerce Media Suite, allowing advertisers to tap into retailers’ first-party catalog and conversion data to reach high-intent shoppers across YouTube, Discover, […]

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Google tests “App Labs” hub for early ad features

Search Engine Marketing /

Google is quietly testing a new “App Labs” beta inside Google Ads, giving app advertisers early access to experimental campaign features before wider rollout. What’s new. A dedicated tab within the App advertising hub where advertisers can try limited-time experiments, provide feedback, and explore tools still in development. Why we care. Google is giving early

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How to use customer acquisition and retention goals in Google Ads

Search Engine Marketing /

Google has introduced new capabilities within its new customer acquisition goals, including high-value customer bidding and retention targeting. Most Google Ads strategies still treat new customers as inherently more valuable. That assumption breaks down quickly. Not every new customer is worth acquiring, and not every existing customer is worth ignoring. Just because someone buys once

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Google Search Console job data logging issue

Search Engine Marketing /

Google has confirmed a bug with the Google Search Console performance reports that specifically impacts  “Job listing” and “Job details” search appearance filter. Starting April 16th Google had an issue logging this data. So Google is reporting zero clicks and impressions for these jobs reports. What Google said. Google wrote: “A logging error is preventing

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How to build an enterprise SEO strategy that actually gets buy-in

Search Engine Marketing /

Most enterprise SEO strategies die in slide decks. Beautiful presentations, airtight data, and solid recommendations, all collecting dust because nobody bought in.  I’ve watched it happen at companies with eight-figure marketing budgets. I’ve also watched a single SEO insight convince a company to create an entirely new business unit and make a multimillion-dollar investment. The

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When search growth stalls: How to diagnose what’s really holding you back

Search Engine Marketing /

Search campaigns often see strong early gains — more visibility, traffic, and conversions. But that growth doesn’t last forever. At some point, performance stalls, whether it shows up as a plateau, volatility, or rising costs. That slowdown isn’t necessarily a failure. More often, it signals limits in demand, targeting, conversion, or execution — the challenge

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