PPC experts share hard-earned lessons on automation limits, Performance Max misuse, post-click differentiation, and why judgment now matters more than levers. The post 10 Hard Truths About PPC: Insights From Last Year’s Best Debates For 2026 appeared first on Search Engine Journal.
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior. The post Agentic Commerce: What SEOs Need To Consider (ACP & UCP) appeared first on Search Engine Journal.
Agentic Commerce: What SEOs Need To Consider (ACP & UCP) via @sejournal, @alexmoss Read More »
Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that anyone can use for free. The challenge is understanding which tool actually solves your problem and which require a PhD in statistics to implement. Open-source MMM
Not all MMM tools are equal: Meridian, Robyn, Orbit, and Prophet explained Read More »
WordPress community responds to the use of the official WordPress X account for “childish” trolling. The post WordPress X Account’s ‘Childish’ Trolling Causes Backlash appeared first on Search Engine Journal.
WordPress X Account’s ‘Childish’ Trolling Causes Backlash via @sejournal, @martinibuster Read More »
On-page SEO is optimizing webpages for higher search engine and AI visibility to attract more traffic.
What Is On-Page SEO? And How to Do It Read More »
Adobe Commerce/Magento’s flexibility comes with technical complexity. Here’s how to turn it into a search-optimized, AI-ready growth engine for 2026. The post The Technical Guide To Common Magento (Adobe Commerce) SEO Issues appeared first on Search Engine Journal.
Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers. The post Google Announces AI Mode Checkout Protocol, Business Agent appeared first on Search Engine Journal.
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new AI tools for retailers, including branded shopping agents and ad formats optimized for AI-driven discovery. About UCP. UCP establishes a shared language
Google launches Universal Commerce Protocol for agent-led shopping Read More »
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is a full-circle story: from starting in a law firm mailroom to running his own company with views over Philadelphia. His experiences demonstrate how hard work, learning from mistakes, and perseverance can shape a successful career.
Anthony Higman shares a PPC redemption story Read More »
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set up from the Experiments page under the Assets sub-menu, allowing marketers to see which creative combinations perform best. Google previously launched a similar experiment type for retail campaigns last year, and this expands the capability
Google launches A/B testing for Performance Max assets (Beta) Read More »
