An updated AI Overviews experiment finds no measurable difference in bounce rates, time on site, or returns to search between clicks with and without summaries. The post Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality appeared first on Search Engine Journal.
OpenAI job listings and its advertising plans point to image, video, native and conversational ad formats for ChatGPT. The post OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT appeared first on Search Engine Journal.
ChatGPT’s high-reasoning mode acted like a different search surface for brand visibility in a Semrush analysis with Kevin Indig. It cited different domains than in minimal reasoning mode and ran nearly five times as many web searches. By the numbers. Only 25.6% of cited domains overlapped between minimal and high reasoning for the same prompts.
ChatGPT Thinking mode changes which brands get cited Read More »
Google is introducing a new Channel Diagnostics feature for Performance Max, giving advertisers a centralised view of asset issues that may be limiting campaign delivery across Google’s channels. What’s happening. The new Channel Diagnostics section is now available within Insights & Reports > Channel Performance in Performance Max campaigns. Advertisers can: View diagnostics across all
Google adds Channel Diagnostics to Performance Max Read More »
Google has updated how it connects users to AMP pages from Search by sending them directly to publisher-hosted AMP pages. Previously, Google Search would take users to the cached pages displayed in an AMP viewer. A Google spokesperson told Search Engine Land: “Starting today, we are updating how we connect users to AMP pages from
Google Search now sends searchers directly to publisher-hosted AMP pages Read More »
My heart sank when I learned that Bruce Clay had passed away. I’d heard he was in the hospital, but all I could think about was the two long conversations we had last fall — one to catch up, the other for a podcast interview. I first contacted Bruce almost 25 years ago, when I
In memoriam: A tribute to Bruce Clay Read More »
Google appears to be experimenting with AI-generated summaries inside sponsored search results, a move that could reshape how users interact with paid ads and how advertisers’ messaging is presented. What’s happening. Some advertisers are seeing AI-generated summaries displayed directly beneath Google Ads descriptions in Search results. The summaries include a disclaimer stating: “Google AI responses
Google tests AI-generated summaries in Search ads Read More »
Making your brand machine-readable and increasing its chances of being selected for AI-generated answers are only part of the picture. Underneath both is a retrieval layer that’s changing how AI systems identify entities, connect facts, and decide which brands to cite. That layer is GraphRAG. Understanding how it works turns “optimize for AI” from a
GraphRAG: What entity-first retrieval means for SEO Read More »
Examine the decline of traditional publisher traffic as AI gains prominence. What does this mean for the future of content creators? The post Habitual Publisher Traffic Is Collapsing appeared first on Search Engine Journal.
Habitual Publisher Traffic Is Collapsing Read More »
TikTok has helped make discovery more fragmented than ever. Someone might discover a restaurant on TikTok, verify it on Google Reviews, check Reddit for opinions, look at the menu on the business’s website, and then book a table. Or they might do all of that in a different order. Nearly half of U.S. consumers used
Why TikTok deserves a place in your SEO strategy Read More »
