Watch this video on YouTube Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he taught himself website design and entered the digital space as an at-home affiliate marketer for major […]
Brad Geddes on 20 Years of Paid Search Evolution Read More »
Google is rolling out new AI performance insights inside Merchant Center to help retailers track how products appear across AI-powered shopping experiences. What’s happening. The new reporting tools are designed to show advertisers how their products perform across Google’s AI-powered shopping surfaces. The reports will include: share of voice insights benchmarking brand visibility against similar
Google adds AI shopping visibility insights to Merchant Center Read More »
Vanessa Fox was the individual who was instrumental in what we call Google Search Console today. I sat down with Vanessa Fox for a one-on-one interview to discuss the early days of Google, how Search Console came about and the early days of the industry, through what the industry is now. We spoke about what
Vanessa Fox on the birth of Google Search Console Read More »
Google is introducing a new “prospects” targeting mode designed to help advertisers reach consumers who have never interacted with their brand before. What’s happening. The company is expanding its New Customer Acquisition tools with a new “new prospects” mode launching this year. Unlike traditional new customer targeting, which focuses on users who haven’t purchased before,
Google expands customer acquisition targeting with “new prospects” mode Read More »
Learn the manual process to track who is advertising in ChatGPT answers. Understand your competitors’ strategies in real-time. The post How To See If Competitors Are Advertising In Your Customers’ ChatGPT Answers appeared first on Search Engine Journal.
SEO content is built to rank. Conversion isn’t always the priority when you’re focused on everything else on your SEO checklist. But as AI Overviews and declining click-through rates make visibility harder to earn, it’s worth thinking about whether your content is built to inspire action once people see it. TikTok Shop creators have become
How persuasive content taps into human psychology Read More »
Frequently asked questions (FAQs) used to sit quietly on support pages and product hubs. Now they influence visibility across AI Overviews, People Also Ask results, and AI search engines that prioritize direct answers to user questions. More than 80% of AI Overview queries are informational, and 82% have average monthly search volumes under 1,000, Semrush
5 places to find FAQ content that improves AI visibility Read More »
The six-mode taxonomy maps almost exactly onto the split between execution-layer and judgment-layer work. Most practitioners are living in the execution layer. The post You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer appeared first on Search Engine Journal.
Getting cited in AI answers is becoming a common visibility metric. But citations alone don’t explain why certain brands consistently appear in ChatGPT, Google AI Mode, Perplexity, and other AI search systems. Citations reflect visibility outcomes, not the underlying systems that produce them. AI platforms prioritize brands with strong semantic presence across training data, reviews,
Brand depth determines what AI systems recommend Read More »
There are two questions that come up in at least one meeting per day for every single business. “How do we get back our Google clicks?” “How do we show up in all the LLMs?” The answer to both of these questions is one that very few want to hear. Hold your breath… Build your
Introducing ‘YBYS’: Your brand = Your SEO Read More »
