11 SEO blog tips to rank in Google and get cited by AI
Blog SEO isn‘t just about Google anymore. 11 tips to rank and get cited by ChatGPT, Perplexity, and other AI tools.
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Search Engine Marketing
SEO mistakes: Common SEO issues & how to fix them
Common SEO mistakes include duplicate content, slow pages, and more. Learn how to fix each one.
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Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] via @sejournal, @lorenbaker
Discover the criteria behind AI answers. Learn how to optimize your content for visibility in AI-driven environments. The post Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] appeared first on Search Engine Journal.
OpenAI Crawl Activity Tripled Since GPT-5, Data Shows via @sejournal, @MattGSouthern
OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot. The post OpenAI Crawl Activity Tripled Since GPT-5, Data Shows appeared first on Search Engine Journal.
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LinkedIn expands Event Ads beyond its own platform
LinkedIn is rolling out Off-Platform Event Ads, giving marketers a new way to promote events without needing a native LinkedIn Event Page. What’s happening. The new format allows advertisers to run Event Ads that link directly to external destinations — such as webinar platforms, landing pages or livestream sites — instead of keeping traffic on
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The framing gap: Why AI can’t position your brand
Every brand holds its claims, and somewhere in the archive of its digital life, there’s proof to back them up. The AI assistive engine (the systems behind ChatGPT, Perplexity, and Google AI Overviews) holds that proof too, scattered across its training data and retrieval index, alongside competitors’ claims. The audience has a need but no
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SEO isn’t just about being seen — it’s about being believed and chosen
Wil Reynolds, founder and CEO of Seer Interactive, is challenging SEOs to rethink what success looks like in a world increasingly shaped by AI. In his SEO Week session, “SEO is a performance channel, GEO isn’t. How do you pivot?”, Reynolds said many marketers are focused on the wrong outcomes — and producing work that
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Why more content is no longer a reliable way to grow SEO
One of the most dependable ways to grow organic visibility was to publish more content. Expanding into the long tail and creating pages around different variations of a topic often led to steady traffic growth. Many SEO teams still operate with this mindset. Content calendars are built around search volume targets, and growth is often
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The AI Skills Salary Premium via @sejournal, @Kevin_Indig
AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal.
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How to measure paid social’s impact on PPC
If your paid social campaigns aren’t converting, you may be undervaluing their impact. Your brand’s exposure on social media can influence other parts of your marketing that platform metrics don’t capture. Here’s how to design and measure a test to understand how paid social influences your other marketing channels, including PPC. Step 1: Determine your
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