Search Engine Marketing

McKinsey frames AI 2.0; Positionless Marketing delivers it by Optimove

Archilochus, the ancient Greek poet, wrote a line that has traveled through 28 centuries and now belongs to every Navy SEAL training manual and leadership keynote: We don’t rise to the level of our expectations. We fall to the level of our training. That is where most marketers find themselves with AI right now. The

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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern

A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility. The post Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results appeared first on Search Engine Journal.

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What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic

Google said ignore llms.txt for citations. It didn’t say ignore machine-readable maps for agents completing tasks. There’s a difference worth understanding. The post What Google’s New AI Guide Actually Debunks. And What It Doesn’t appeared first on Search Engine Journal.

What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @sejournal, @slobodanmanic Read More »

Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic

Understand the challenges of AI agents visit website authorization. This case raises critical questions about technology and legal rights. The post Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website appeared first on Search Engine Journal.

Amazon Vs. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website via @sejournal, @slobodanmanic Read More »

White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe

What makes your content, strategy, or analysis different from what a system could generate? It isn’t a skill set, but it’s something harder to define. The post White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? appeared first on Search Engine Journal.

White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different? via @sejournal, @gregjarboe Read More »