Search Engine Marketing

How to conduct audience research for paid search

Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns.  Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty of audience signals to implement when building and optimizing PPC campaigns.  Search is a unique […]

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Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 via @sejournal, @lorenbaker

Looking for the best affiliate marketing platforms for driving sales? Explore our top picks and how they can help you increase revenue and brand visibility. The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 appeared first on Search Engine Journal.

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Google Ads tightens rules on Gambling Certification recertification

Google Ads will enforce stricter rules starting in November under its Circumventing Systems policy, specifically targeting advertisers in the Gambling and Games sector. Advertisers with a Gambling and Games certification must undergo recertification if their business has significantly changed since their original certification. Why we care. This update means that any significant changes to an

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Google Ads adds ‘Unintended Consequences’ to Insights

Google Ads rolled out a new feature under its Insights page called Unintended Consequences. This card is designed to alert you about potential issues within your campaigns, such as ads being displayed to irrelevant audiences or appearing in unintended locations. Why we care. The Unintended Consequences card provides you with critical insights into how your

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Google Ads won’t appear on parked domains for new accounts by default

Google Ads will automatically opt new accounts out of serving ads on parked domains, starting in October. A parked domain is basically a placeholder web address. It’s been registered, but typically it has little or no content and sometimes shows ads. Why we care. This update allows advertisers to avoid wasting budget on low-value ad

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