Search Engine Marketing

The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.” The benefits. […]

LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers. Boost options will be available for: Text posts Image posts Articles Videos Newsletters Why we care. LinkedIn’s personal post

More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge. By the numbers. Google showed more technical responses in AI Overviews, with a 70% increase in

The marketing measurement picture as we head into 2025 is complicated.  Third-party cookies are less impactful but still hanging on, at least in Chrome. New privacy regulations are always looming in the background.  Ad platforms have released new functions to help with measurement even as they’ve scaled back some data collection methods. Perfect PPC measurement

Snap is shaking up how creators make money on its platform. The company announced a new program allowing influencers to earn ad revenue from Spotlight videos—its TikTok-style feature—provided the videos are at least one minute long. What’s changing. The update simplifies Snap’s monetization offerings across Spotlight and Stories, which first introduced revenue sharing. As part

If you’ve spent time in SEO forums or reading SEO blogs, you’ve probably heard someone scream, “Use schema!” like it’s the magic key to all things AI.  But here’s the reality: AI-driven tools like ChatGPT search don’t need schema to understand your content.  Unlike traditional search engines that rely on structured data to “read” and