Search Engine Marketing

Google brings Personal Intelligence to AI Mode in Google Search

Personal Intelligence, which was introduced first on the Gemini app last week, is already rolling out to some users in AI Mode within Google Search. “Starting today, Google AI Pro and AI Ultra subscribers can opt-in to securely connect Gmail and Google Photos to AI Mode,” Robby Stein, VP of Product, Google Search announced. Personal […]

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What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]

The SEO versus GEO debate has dominated industry discourse over the past year.  New acronyms appear weekly, sentiment swings quickly, and even trusted voices often contradict positions they held just months earlier. That volatility isn’t happening at the edges of the industry.  It’s coming from a small group of highly visible SEO influencers whose framing

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When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments via @sejournal, @DuaneForrester

A new paper tests how LLMs select content, and Duane Forrester translates the findings into a practical framework you can validate yourself. The post When Platforms Say ‘Don’t Optimize,’ Smart Teams Run Experiments appeared first on Search Engine Journal.

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How to explain flat traffic when SEO is actually working

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting.  The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.” Here’s the thing: flat traffic doesn’t mean failure anymore.  Some of the most successful SEO campaigns I’ve worked on

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Why Demand Gen works best alongside Performance Max for ecommerce

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail.  At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly.  The creative flexibility and audience control now make it a campaign type I use

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