Search Engine Marketing

Web Push advertising in 2026: Market trends and challenges by RollerAds

Predictability is not the exact adjective we can apply to Push notifications. One day, they are at their all-time high; another, Google rolls out an update, and everything goes south very quickly. Changes in platform policies have taken many businesses aback. In this article, we answer one of the most pressing questions: Has Web Push […]

Web Push advertising in 2026: Market trends and challenges by RollerAds Read More »

EU expected to rule Google favored its own services in search

EU regulators are expected to rule that Google illegally favored its own shopping, travel, and other specialized services over rivals in search results. The European Commission is expected to issue the decision next week under the Digital Markets Act, according to the Financial Times (subscription required), citing people familiar with the matter and internal Commission

EU expected to rule Google favored its own services in search Read More »

Google tests Performance Max network controls with new Partners (Alpha) setting

Google is testing a new Partners (Alpha) setting in Performance Max that gives advertisers the ability to opt in or out of Search Partners and the Google Display Network—a level of control that hasn’t previously existed in the automated campaign type. What’s happening. Some advertisers are seeing a new Partners (Alpha) setting within Performance Max

Google tests Performance Max network controls with new Partners (Alpha) setting Read More »

Google is AI Mode’s No. 2 most-cited domain: Report

Google’s AI Mode increased citations to google.com by 8.4x in about two months, making it the No. 2 cited domain in Profound’s tracking. The increase came almost entirely from Google Business Profiles and Product Knowledge Panels, according to Profound. Those Google-hosted cards now appear within AI Mode answers for many local and product searches. Google

Google is AI Mode’s No. 2 most-cited domain: Report Read More »