Search Engine Marketing

Was Google’s document ‘leak’ a strategic move? An SEO theory

Read it again: there was no leak. The information was shared with industry veterans. It certainly is a treasure map for SEOs. Solving this puzzle will require our collective insight, critical thinking and analysis – if that’s even possible.  Why the pessimism? It’s like when a chef tells you the ingredients to the delicious dish […]

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How SEO can collaborate with content teams

Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. Here’s how to do it. Define roles and responsibilities SEO and content are closely linked.

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Google Search testing new display for forum content

Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What

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Google Ads Introduces New Masthead Format Requirements Page

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into

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