Search Engine Marketing

Google rolls out brand customization for Performance Max campaigns

Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature is currently available in select accounts, with broader rollout underway. Helps ensure

Google rolls out brand customization for Performance Max campaigns Read More »

How a Google breakup could change the PPC industry

Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face an uncertain future. Established strategies could become obsolete, and new platforms may emerge.  This article explores the potential implications of

How a Google breakup could change the PPC industry Read More »

Want to improve rankings and traffic? Stop blindly following SEO tool recommendations

SEO tools can be invaluable for optimizing your site – but if you blindly follow every recommendation they spit out, you may be doing more harm than good.  Let’s explore the biggest pitfalls of SEO tools and how to use them to genuinely benefit your site. Why blindly following SEO tools can harm your site

Want to improve rankings and traffic? Stop blindly following SEO tool recommendations Read More »