Search Engine Marketing

Server access logs and SEO: Everything you need to know in 2025

Server access logs are a valuable but often overlooked SEO resource.  They capture every request to a website, providing a complete, unfiltered view of how users and bots interact with the site, offering crucial insights to boost your SEO strategy. Learn why server access logs are essential for SEO, how to analyze them and how […]

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Knowledge graphs: An introduction

Knowledge graphs are reshaping how we organize and make sense of information. By connecting data points and revealing relationships between them, these powerful tools are transforming industries, from search engines to digital marketing.  This article explores the fundamentals of knowledge graphs and how they relate to information retrieval and modern search. Knowledge graphs: The link

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How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT

About 65% of organizations now use generative AI, or almost double the number seen in a similar study last year, a McKinsey survey found. This shift suggests that to remain visible, businesses and content creators must consider how to rank within AI-driven results rather than just traditional search engines​. This article covers what you need

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Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] via @sejournal, @lorenbaker

Join us as we explore real-world strategies to increase brand search volume, backed by proven case studies from top brands. The post Drive Over 150K A Month In Brand Search Volume: A Case Study [Webinar] appeared first on Search Engine Journal.

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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a

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