Search Engine Marketing

Google Ads bug blocks edits to Performance Max asset groups

A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups. Users report seeing error messages when attempting to make changes in the platform interface, blocking updates from being saved. Why we care. Performance Max relies heavily on asset freshness and iteration. If advertisers can’t update […]

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TikTok launches U.S.-controlled joint venture to meet national security rules

TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app operating for more than 200 million Americans. The new entity, TikTok USDS Joint Venture LLC, was formally established under an executive order signed by President Trump on Sept. 25, 2025, according to an announcement released

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User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing via @sejournal, @marie_haynes

Marie Haynes analyzes DOJ trial documents that reveal how Google’s proprietary freshness signals, spam annotations, and user data power its ranking systems. The post User Data Is Important In Google Search, Per Liz Reid’s DOJ Filing appeared first on Search Engine Journal.

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SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search via @sejournal, @MattGSouthern

This week’s SEO Pulse breaks down how Gmail-powered AI answers, crawler access decisions, and free subdomains are shaping who gets surfaced in search. The post SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search appeared first on Search Engine Journal.

SEO Pulse: Google’s AI Mode Gets Personal, AI Bots Blocked, Domains Matter in Search via @sejournal, @MattGSouthern Read More »

Agentic AI and vibe coding: The next evolution of PPC management

Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads.  Most marketers are already comfortable with automated bidding, data-driven optimization, and other AI-powered enhancements. The next shift goes further. Two developments in particular are changing how PPC campaigns are managed and optimized: AI agents and vibe coding.

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