Google is cleaning up outdated requirements in Google Ads, reflecting how legacy ad formats have evolved into newer, more automated products. What’s happening. As of March 17th, Google discontinued multiple ad format policies, including those related to form ads, image quality, responsive ads, and text ads. What changed. These requirements are being removed because the […]
Google retires several legacy ad format policies Read More »
Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven search experiences. We’re kicking off our new monthly SMX Now webinar series on April 1 at 1 p.m. ET with iPullRank’s Zach Chahalis, Patrick Schofield, and Garrett Sussman on how you must adapt. The session
SMX Now: Learn how brands must adapt for AI-driven search Read More »
Google is expanding how inventory appears in Google Ads Search campaigns, giving automotive advertisers a more visual, product-rich format directly in text ads. What’s happening. Google Ads now supports vehicle feed integration on Search ads, allowing advertisers to pull inventory from Google Merchant Center and enhance existing text ads with details like make, model, price,
Google brings vehicle feeds to Search campaigns Read More »
When technical issues hold your SEO program back, progress stalls. Yet technical SEO remains a top priority for leading SEOs and Google, and a key factor correlated with rankings in Backlinko’s 2026 Google ranking factors report. One of the biggest hurdles for in-house SEO programs is the lack of resources to implement changes to the
Where to focus technical SEO when you can’t do it all Read More »
Local SEO has a visibility problem, but it’s not where most teams think. It’s not about rankings for “near me” or service keywords. It’s everything that happens before that moment, when customers are trying to figure out what’s wrong, what it means, and whether they need help at all. That gap is why so much
Local content playbook: From service pages to jobs-to-be-done pages Read More »
Digg’s collapse, Reddit’s lawsuit, and a bot-filled ecosystem expose the fragile economics behind “authentic human conversation” in the AI era. The post Authentic Human Conversation™ appeared first on Search Engine Journal.
Authentic Human Conversation™ Read More »
Future-ready organizations shift SEO upstream, defining discoverability requirements before content, templates, and platforms go live. The post How To Build An SEO Commissioning Workflow: From Tickets To Requirements appeared first on Search Engine Journal.
For many advertisers, a 30-day click attribution is the default conversion window setting in Google Ads. Once that’s set, it’s rarely revisited. But what if your customers convert within a week, or even two days? One of my clients, a DTC retailer in an intensely competitive industry, has an average conversion window of 2.2 days.
30-day vs. 7-day attribution in Google Ads: What the shorter window revealed Read More »
How SEO teams can reclaim time and budget by streamlining labor-intensive tasks with human-guided automation. The post How To Use AI To Streamline Time-Consuming SEO Tasks appeared first on Search Engine Journal.
How To Use AI To Streamline Time-Consuming SEO Tasks via @sejournal, @coreydmorris Read More »
Buyers ask a question. You answer it clearly. That’s the premise behind the “They Ask, You Answer” (TAYA) framework, and it holds up in AI-driven discovery. In theory, it’s simple. In practice, teams struggle to anchor their approach and get started. The result is predictable: generic questions that produce generic content. That’s a problem, especially
Why customer personas help you win earlier in AI search Read More »
