Search Engine Marketing

I’ve sat through enough client meetings to know what happens when the SEO team leads with rankings. They present a slide full of ranking improvements and traffic increases, and the response from the business side is a polite nod followed by silence. The numbers are accurate, but they don’t answer the question the business actually […]

If you run paid media, you already know the feeling. Google Ads says you drove 400 conversions last month. Meta claims another 250. Microsoft adds 60 more. Add them up, and you’ve apparently sold to 710 people. But your finance team’s report says only 480 sales hit the bank. So who’s lying? Nobody. Most people

I recently attended: Meta Conversations 2026 in London. This year’s event focused more than ever on commercializing messaging products — from helping companies contact potential customers quickly and easily to helping consumers connect with businesses they may want to buy from. The keynote centered on one disruptive announcement: the launch of the Meta Business Agent.

Google broadened Performance Max product-level reporting to include data from all eligible networks, giving advertisers a more complete view of campaign performance—but also causing a one-time jump in key metrics for many accounts. What’s happening. As of June 15th, Google updated product reporting for Performance Max campaigns so metrics are no longer limited to Search