Search Engine Marketing

Google Business Profile Video Verification Best Practices via @sejournal, @sherrybonelli

Ensure the legitimacy of your Google Business Profile with video verification. Learn the best practices to increase online visibility for your local business. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.

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Google Ads to deprecate enhanced CPC for Search and Display Ads

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns starting in October.  Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is the most light touch of automated bid strategies, so it

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YouTube Studio adds new website visits goal for promotions

YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. This update makes it easier for you to turn video views into website visits, helping to promote products or services

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What is an AI winter and is one coming?

AI winter is a term that describes funding cuts in research and development of artificial intelligence systems.  This usually follows after a period of overhype and under-delivery in the expectations of AI systems capabilities. Does this sound like today’s AI?  Over the past few months, we’ve observed several key generative AI systems failing to meet the

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How to improve brand visibility in organic search

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth.  High brand visibility means that a brand is easily recognizable, leading to increased awareness, customer trust and, eventually, higher sales.  The recent Google search leaak

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Recovery uncertain: Google’s Danny Sullivan on algorithm impacts

Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, conducted by Barry Schwartz. Ranking improvements possible? Schwartz pointed out examples of websites impacted by recent Google algorithm updates to Sullivan.

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