Broad match used to mean “more reach, less relevance.” Now it means more reach, with a machine learning layer deciding what relevance looks like. Google has been steadily steering advertisers toward fewer moving parts – fewer match types, fewer manual levers, and more automation. Making broad match the default for new Search campaigns in July […]
How to use broad match without losing control Read More »
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates. The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal.
Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust. The post Search & Social: How To Engineer Cross-Channel Synergy appeared first on Search Engine Journal.
Search & Social: How To Engineer Cross-Channel Synergy via @sejournal, @rio_seo Read More »
In one of the most consequential regulatory moves yet for the future of search, the European Commission has launched a formal antitrust investigation into Google. At the center of the complaint is Google’s use of publisher content to train and power AI Overviews and other generative AI features – while potentially diverting traffic away from
Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights Read More »
Sam Altman addresses questions about OpenAI’s losses and path to profitability. The post Sam Altman Explains OpenAI’s Bet On Profitability appeared first on Search Engine Journal.
Sam Altman Explains OpenAI’s Bet On Profitability via @sejournal, @martinibuster Read More »
Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO
From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful Read More »
Core Web Vitals measurements reveal a significant difference between open source and proprietary CMS platforms. The post Core Web Vitals Champ: Open Source Versus Proprietary Platforms appeared first on Search Engine Journal.
Review the 16 best SERP tracking tools for monitoring Google + AI search rankings to find which is right for you.
16 Best SERP Tracking Tools for 2026 (Free & Paid) Read More »
Google’s Danny Sullivan says all of their ranking systems reward content that is made for humans The post Google Says Ranking Systems Reward Content Made For Humans appeared first on Search Engine Journal.
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how do you make sure your brand appears in the answers? Semrush believes it has the answer – and it’s launching an award program to spotlight the brands leading the way. The newly announced AI Visibility Awards
New AI Visibility Awards spotlight brands thriving in AI-generated search results Read More »
