Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements. The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.
My 8-year-old daughter desperately wanted a Nintendo Switch. Her evil parents refused to buy it for her. She was too young to get a job, so she did what any resourceful kid would do: she set up a lemonade stand in front of our house. But she didn’t just put out a table and a
How to justify GEO investment without perfect attribution Read More »
A new research paper compares how often ChatGPT and Google send people to websites, and what wider ChatGPT access did to search. The post ChatGPT Access Tied To 9% Drop In Traditional Search appeared first on Search Engine Journal.
ChatGPT Access Tied To 9% Drop In Traditional Search via @sejournal, @MattGSouthern Read More »
Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows. The post Google Ads Requires Disclosure For AI-Generated Content appeared first on Search Engine Journal.
Google Ads Requires Disclosure For AI-Generated Content via @sejournal, @brookeosmundson Read More »
AI shopping is changing what SEO needs to optimize. Structured data, product feeds, entity signals, and crawlable content no longer just influence rankings. They increasingly determine whether AI systems can understand, evaluate, and recommend your products. The technical foundations haven’t changed. Their role has. As AI becomes another path to product discovery and purchasing, brands
6 SEO priorities for AI shopping Read More »
Every performance marketer has seen this movie. Search ROAS looks great, social ROAS looks mediocre, so the budget shifts to search. Three months later, search performance quietly erodes, and nobody can explain why. Nothing in the account changed. You turned off the thing feeding your search campaigns in the first place. Paid search looks better
Why search ROAS depends on paid social more than you think Read More »
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search. The post Evergreen Content Is Over – The Individual Is The Only Strategy Left appeared first on Search Engine Journal.
The gap between who you are and who the machine thinks you are has always been an issue in search. After all, this gap is an alignment problem before it’s an AI problem, per se. AI has finally made it legible. For example, I recently asked four AI engines to explain who a specific company
How to close the identity gap between your brand, search, AI, and buyers Read More »
Not a week goes by without me reading about ChatGPT ads in my LinkedIn feed. I’m guilty of it, too. There’s so much happening so quickly. The product feed integrations, the Ads Manager beta, and the inevitable comparisons to Google’s dominance in search advertising. While it’s a compelling narrative for agencies looking to drive new
Why agentic commerce will matter more than ChatGPT ads Read More »
Want to win the AI citation game? Build for the click-through moment, not just the citation. Here’s where to start. The post Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening appeared first on Search Engine Journal.
