Search Engine Marketing

Google released Google Ads API Developer Assistant v4.0.0, rebuilding the tool around a unified plugin architecture that brings specialized Google Ads API capabilities directly into AI coding workflows. The major release adds support for Antigravity and Claude Code while promising faster performance, lower resource usage and more reliable Google Ads API development. What’s new. The

A few weeks ago, I spoke with a colleague about connecting SEO content to conversions. We agreed there’s a blind spot in SEO: getting people to the website has traditionally been treated as the goal, even as LLMs change how users find and enter websites. We’re seeing more branded traffic, less organic SERP traffic, and

Google is giving advertisers more visibility into how AI is changing their Shopping ads, with a new Product titles report beginning to appear in Google Ads. Google AI can now generate customized product titles and show them in ads when it determines that its generated title is more relevant than the advertiser’s original version. What’s

Google is rolling out link carousels for developing topics, like top stories, for AI Mode after adding this feature for AI Overviews within Google Search earlier. What it looks like. Here is a screenshot of these link carousels within the AI Mode results: More clickable. This should make the AI Mode results more click-friendly, meaning,

Google rarely explains how Discover really works. But sometimes it reveals more than intended—in a job posting. Google recently listed a role for a Staff Software Engineer, Discover Ranking in Mountain View. One line in the minimum qualifications stands out: “5 years of experience building and deploying recommendation systems models (retrieval, prediction, ranking, embedding) in

Organic search clicks have fallen 42% since AI Overviews began expanding in Google Search, while LLMs continue to fully answer users’ informational queries in-platform. At the same time, AI content production has allowed publishers to flood SERPs with top-of-funnel (TOFU) articles at scale — meaning competition for blue links has gone up, even as available

From building lookalikes to stacking interests and creating dozens of ad sets for different segments, advertisers on Meta have long focused on audience targeting. Those levers matter far less today as Meta’s AI gets better at finding the right people to achieve campaign objectives. Broader targeting and machine learning have shifted more of the optimization