Search Engine Marketing

The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google Search data with rivals under the Digital Markets Act. The Commission on Tuesday opened two formal “specification proceedings” to guide how Google must comply with key DMA obligations, effectively turning regulatory dialogue into a structured […]

OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used to getting. What’s happening. According to a report, OpenAI is pricing ChatGPT ads at roughly $60 per 1,000 impressions — about three times higher than typical Meta ads. Despite the cost, advertisers will receive only high-level reporting, such as

Google is working toward a future where it understands what you want before you ever type a search. Now Google is pushing that thinking onto the device itself, using small AI models that perform nearly as well as much larger ones. What’s happening. In a research paper presented at EMNLP 2025, Google researchers show that

AI Overviews, which place generated answers directly at the top of search results, are improving the search experience for users.  For businesses that rely on content to drive traffic from search engines, the impact is far less positive. Google has been moving toward more “helpful” results for years, and zero-click searches are nothing new.  AI

Google Ads is rolling out a new Experiment Center, giving advertisers a single place to test, measure, and compare campaign performance. What’s new. Google has launched a new help page introducing the Experiment Center, a unified dashboard that brings together traditional Experiments and Lift Studies under one roof. Advertisers can now manage tests around bidding,

Google doesn’t build products with B2B marketers in mind.  Its largest budgets and transaction volume come from DTC and B2C brands, so that’s where product development naturally starts. That’s why new Google products rarely work for B2B out of the gate.  Over my 15+ years in advertising, I’ve seen this pattern repeat: initial release, poor

Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no longer made sense. AI-driven search experiences, zero-click results, and platform-level answers widened the gap between discovery and measurable visits, making it harder than ever to accurately report on organic performance. For many organizations, this showed