Search Engine Marketing

Google expands limited ad serving policy on Search

Google is broadening its Limited ad serving policy on Search, giving itself more authority to restrict impressions from advertisers it considers unqualified or potentially confusing to users. The update could affect how frequently ads appear on certain searches, particularly for newer advertisers, brands with poor user feedback or advertisers whose identity is not clearly communicated

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Google Rolls Out AI Mode Information Agents To Ultra Subscribers via @sejournal, @MattGSouthern

Google’s information agents are now available in all AI Mode languages and markets for AI Ultra subscribers, with expansion to more people planned this summer. The post Google Rolls Out AI Mode Information Agents To Ultra Subscribers appeared first on Search Engine Journal.

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Microsoft Ads launches Product Explorer for catalog insights

Microsoft Ads is introducing Product Explorer, a new reporting tool designed to give advertisers a centralized view of product catalog health and performance, according to Microsoft Product Liaison Navah Hopkins. Managing large product feeds can make it difficult to identify which items are eligible to serve, generating impressions or missing critical data. Product Explorer aims

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Google Analytics adds source grouping and hostname filtering

Google Analytics is introducing a new Source Group reporting dimension and hostname filtering controls aimed at improving attribution analysis and data quality. The updates are designed to help advertisers clean up fragmented traffic source reporting, better analyze cross-channel performance and reduce noise in their analytics data. What’s new. Source Group is a new reporting dimension

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Claude visibility may depend heavily on Brave Search rankings, new data suggests

Claude may be more directly tied to Brave Search rankings than other AI answer engines, according to information Jonathan Clark shared on LinkedIn from a Zero Click by Profound session. Clark, managing partner at Moving Traffic Media, said the session’s key takeaway was that Claude “doesn’t re-rank search results” and instead appears to use Brave’s

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Google delays Dynamic Search Ads migration to AI Max

Google is pushing back the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months and restoring advertisers’ ability to create new DSA campaigns. The move gives advertisers more time to test AI-powered alternatives and manage the transition away from one of Google’s longest-running search campaign types on their

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