Search Engine Marketing

Meta Announces Updates To Business Tools Affecting Advertisers via @sejournal, @MattGSouthern

Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes. The post Meta Announces Updates To Business Tools Affecting Advertisers appeared first on Search Engine Journal.

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Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting via @sejournal, @MattGSouthern

Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience. The post Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting appeared first on Search Engine Journal.

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Future of AI in content marketing: Key trends and 7 predictions

Artificial intelligence (AI) is changing the game in many industries and content marketing is no different. As we dive deeper into the digital age, AI’s influence on how we create, share and optimize content is only growing. This article will examine some of the key trends shaping the future of AI in content marketing and

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The DESCRIBE framework for effective YouTube descriptions

Brands today live in a multi-platform world.  In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How to use the DESCRIBE framework to improve your description generation. Welcome to a multi-platform environment

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How to boost audience engagement: Top strategies and techniques

Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement.  Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than to keep one.  Let’s examine proven strategies and techniques for boosting audience engagement and exploring

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