Search Engine Marketing

Google December 2024 spam update done rolling out

Google’s June 2024 spam update rollout is now complete. The spam update started on December 19, 2024, about seven days ago, finishing on December 26, 2024. This was the third spam update of the 2024 year and started a day after Google completed the December 2024 core update. This update was a general and broad spam update, it was not

Google December 2024 spam update done rolling out Read More »

Revolutionizing Marketing: The Rise Of Situational Content Strategies via @sejournal, @Juxtacognition

Adapt your content strategy to the complexities of modern decision-making. Explore situational content strategies and connect with audiences in the right moment. The post Revolutionizing Marketing: The Rise Of Situational Content Strategies appeared first on Search Engine Journal.

Revolutionizing Marketing: The Rise Of Situational Content Strategies via @sejournal, @Juxtacognition Read More »

Google algorithm updates 2024 in review: 4 core updates and 3 spam updates

Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March 2024 core update was massive, updating several systems within the core algorithm, plus bringing in a few new large spam policies. In 2023, Google had 9 confirmed algorithmic updates. In 2022 and 2021, Google had 10 confirmed algorithmic

Google algorithm updates 2024 in review: 4 core updates and 3 spam updates Read More »

Why Making A Good YouTube Video Is Hard (For Businesses) via @sejournal, @BennyJamminS

Discover the secrets of creating compelling YouTube videos for your business. Learn how to attract audiences when producing your own videos and foster creativity. The post Why Making A Good YouTube Video Is Hard (For Businesses) appeared first on Search Engine Journal.

Why Making A Good YouTube Video Is Hard (For Businesses) via @sejournal, @BennyJamminS Read More »

Google Ads alert: broad match auto-toggle raises concerns

When moving from non-conversion to conversion-based bidding, Google appears to automatically enable broad match on campaigns. This affects existing exact and phrase match keywords, converting them to broad match without user confirmation. Why we care. Advertisers switching to conversion-based bidding could unknowingly have their keywords shifted to broad match. Broad match can drastically alter campaign

Google Ads alert: broad match auto-toggle raises concerns Read More »

Google tightens ad policies to align with Search spam rules

Starting December, Google will expand its “Abusing the ad network” policy to explicitly disapprove ads pointing to destinations penalized for violating Google Search spam policies. The details: Ads directing users to websites subjected to manual actions under Google Search’s Spam Policies will face automatic disapproval. Site owners impacted by manual actions are notified through Google

Google tightens ad policies to align with Search spam rules Read More »