Search Engine Marketing

Google’s anti-privacy bill push sparks outrage among advertisers

Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising. The outreach campaign, which asks recipients to sign a Connected Commerce Council letter opposing the bill, has prompted marketing professionals to publicly rebuke the tech giant’s

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Google AI Overview-organic ranking overlap drops after core update

AI Overviews are now less likely to cite pages that rank in Google’s top 10 organic positions, according to new BrightEdge data. This change was observed following Google’s March 2025 core update. By the numbers. The overlap between AI Overview citations and Google’s top 10 organic positions dropped from 16% to 15% following the March

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Short-form, big impact: What creators can teach performance marketers

In 2025, the battle for attention is being won in under 60 seconds.  Short-form video is increasingly delivering measurable performance outcomes.  This article explores how you can harness short-form video and creator-driven content as part of a performance marketing strategy.  The rise of short-form: More than just eyeballs With YouTube Shorts alone amassing over 70

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Is keyword targeting as impossible as spinning straw into gold?

Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign.  They believed, “To reach your target audience, you need to know what words they use.” SEOs were advised:  “Use words that people would use to look for your content, and place

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