Search Engine Marketing

Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It) via @sejournal, @ahrefs

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run into the limits of solo AI or manual SEO tools, this article is for you. AI on its own can write and suggest ideas, but without reliable data to anchor those suggestions, it can miss […]

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Microsoft launches Publisher Content Marketplace for AI licensing

Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products and get paid based on how that content is used. How it works. PCM creates a direct value exchange. Publishers set licensing and usage terms, while AI builders discover and license content for specific grounding

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LinkedIn: AI-powered search cut traffic by up to 60%

AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as 60% even while rankings stayed stable, the company said. LinkedIn is moving past the old “search, click, website” model and adopting a new framework: “Be seen, be mentioned, be considered, be chosen.” By the numbers.

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