Search Engine Marketing

Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search via @sejournal, @lilyraynyc

Citations and recommendations aren’t the same thing. New data shows Google often cites your listicle while recommending the competition. The post Why Calling Yourself The Best Could Be Helping Your Competitors Win In AI Search appeared first on Search Engine Journal.

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Meta expands live shopping ads and virtual card checkout to drive more purchases

Meta is introducing new commerce features across Facebook and Instagram as it looks to turn more AI-driven product discovery into completed purchases. What’s happening. Meta is expanding Live Video Ads globally on Facebook and bringing them to Instagram, allowing businesses to promote livestreams to larger audiences and drive sales directly from live shopping experiences. In

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80% of ChatGPT product recommendations change when search is enabled: Study

ChatGPT’s product recommendations changed 80.2% when search was enabled, according to a study of 20,000 responses by Jeff Oxford, founder and CEO of Visibility Labs. Oxford tested 1,000 product-recommendation prompts 10 times each with ChatGPT search enabled and 10 times with search disabled. Only 19.8% of products recommended without search also appeared in recommendations generated

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Google Ads to automatically classify conversion-based customer lists

Google is removing a layer of advertiser control over Customer Match audience classification, automatically assigning customer types to conversion-based lists starting in August 2026. Advertisers will no longer be able to leave eligible lists unclassified. What’s changing. Beginning in August 2026, Google Ads will automatically assign conversion-based customer lists to one of several customer types,

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