Search Engine Marketing

With large ecommerce catalogs, it’s common for products to fall through the cracks. It’s not because they’re bad products or out of stock. They simply stop getting the visibility they need to perform. As Google’s algorithms optimize toward products with the strongest historical performance, lower-volume SKUs can slowly lose impression share. Less traffic leads to […]

It usually comes up on a call between the traffic recap and next quarter’s plan. A client asks whether they appear when someone types a question into ChatGPT. Most agencies still don’t have a real answer. That question is now everywhere.  In AgencyAnalytics’ 2026 Marketing Agency Benchmarks Report, based on responses from 494 agency professionals,

Google said AI Max is opening “billions” of previously unmonetized searches to ads, giving Alphabet a clearer path to expand Search revenue as queries become longer and more conversational. During Alphabet’s Q2 2026 earnings call last night, Google SVP and Chief Business Officer Philipp Schindler said AI Max is helping the company match ads to

Yelp is licensing its reviews, ratings, photos, and business information to OpenAI, giving ChatGPT access to real-time local recommendation data, Axios reported. ChatGPT gains Yelp content. ChatGPT will be able to include Yelp reviews, ratings, photos, and business details in responses to local queries. Yelp branding and links will appear when OpenAI uses its content,

The biggest risk in Google Ads today is that automation will make exactly the right decision based on the wrong business outcome. Feed it signals from spam leads, weak conversions, duplicate customers, or tangential search intent, and it will scale what it’s been taught to value. As automation expands, governance becomes the competitive advantage. That

Google has been hinting at the demise of standalone Dynamic Search Ads (DSA) campaigns. At first, Performance Max seemed likely to replace DSA. However, as AI Max gained traction, Google’s final URL expansion across Search emerged as the nail in DSA’s coffin.  We were initially told that Google would automatically migrate all DSA campaigns to