Search Engine Marketing

AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them via @sejournal, @slobodanmanic

Pull your top AI-referred landing pages. Can this visitor complete their task within 30 seconds? Here’s what to do when the answer is no. The post AI Mode Sends A Different Visitor. Your Website Wasn’t Built For Them appeared first on Search Engine Journal.

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USA Today vs. Google AI Overviews: A World Cup battle for breaking news traffic

USA Today Co. is using AI-assisted shell files to publish breaking sports coverage faster. The strategy is designed to capture search traffic before Google’s AI Overviews summarize the news. The publisher tested the approach during the 2026 Winter Olympics and is now using it for coverage of the 2026 FIFA World Cup, Digiday reported. USA

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Google Ads launches beta for supplemental conversion data

Google Ads is rolling out a beta that allows advertisers to connect additional data sources directly to website conversion actions, giving marketers a new way to supplement tag-based measurement with backend conversion data. The feature enables advertisers to combine conversion signals collected through Google tags with transaction data from systems such as CRMs, order databases

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Pew: 60% of Americans read AI summaries in search results

AI is changing how Americans search for information. A new Pew Research Center report found that 60% read AI-generated summaries at the top of search results, and about 40% use chatbots to find information. AI-generated answers now appear across both traditional search results and dedicated chatbot platforms, including tools like ChatGPT, Gemini, and Copilot, Pew

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