Search Engine Marketing

ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad

OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has already appeared in the wild. What’s new. Early references to an ad system were found in the latest ChatGPT Android beta (v1.2025.329). Inside the APK, TestingCatalog spotted strings such as: […]

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Google pulls EU antitrust complaint against Microsoft

Google withdrew its antitrust complaint against Microsoft after EU regulators opened a new probe into Azure under the bloc’s tough tech rules. Driving the news. Google pulled its 2024 complaint—centered on Microsoft’s allegedly anti-competitive cloud licensing practices—just as the European Commission launched fresh investigations into whether Azure and Amazon Web Services fall under the Digital

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Google Demand Gen campaigns: When to use them and best practices (with examples)

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max.  At the core is their divergence from Google’s long-standing focus on capturing existing demand – a model that makes attribution and ROI measurement straightforward. Two years after the public launch, we’ve

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