B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads? Most of the time, it’s not a simple either-or decision; however, there are signals that can help guide how you prioritize your time and advertising budget between channels. While Google Ads is still a powerful channel for B2B advertisers, it’s not […]
LinkedIn Ads or Google Ads? A framework for smarter B2B decisions Read More »
Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews that kill clicks before a user ever visits your site. The good news is that while the SERP is
The search visibility framework: Dominating every corner of the SERP in 2026 Read More »
Rankings don’t guarantee traffic anymore. Here’s how to optimize for AI visibility and brand mentions in a zero-click world. The post What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP appeared first on Search Engine Journal.
See how advanced users are unlocking Semrush’s full potential—from defending SEO in court to building scalable AI workflows and reporting systems.
Semrush Expert Tips: Real-World Uses You Need to Try Read More »
Slow growth, wasted budgets, missed AI opportunities: symptoms of the digital performance gap. Here’s how leaders can fix it. The post Closing The Digital Performance Gap: Why The C-Suite Must Take Web Effectiveness Seriously appeared first on Search Engine Journal.
Many see Perplexity’s Discover pages as programmatic SEO. What they reveal is something more ambitious, a swing for the fences. The post Perplexity’s Discover Pages Offer A Surprising SEO Insight appeared first on Search Engine Journal.
Google says it wants to show more links in AI Mode, rolling out embedded carousels, smarter inline links, and expanding Web Guide. The post Google Wants To Show More Links In AI Mode appeared first on Search Engine Journal.
Google Wants To Show More Links In AI Mode via @sejournal, @MattGSouthern Read More »
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a move that now looks like a deliberate marketing test. The details: All international domains are once again running Shopping ads. The U.S. market remains excluded, raising questions about competitive strategy and channel mix. The month-long
Amazon resumes Google Shopping ads – but not in the U.S. Read More »
Google is rolling out new loyalty integrations across Google Ads and Merchant Center, giving retailers tools to highlight member-only pricing and shipping benefits to their most valuable customers. How it works: Personalized annotations display member-only discounts or shipping benefits in both free and paid listings. A new loyalty goal in Google Ads helps retailers optimize
Google Ads adds loyalty features to boost shopper retention Read More »
More than 1 in 5 Americans now use AI tools heavily – but traditional search engines remain dominant, with usage holding steady at 95%, according to new clickstream data from Datos and SparkToro. By the numbers: AI tools: 21% of U.S. users access AI tools like ChatGPT, Claude, Gemini, Copilot, Perplexity, and Deepseek 10+ times
AI tool adoption jumps to 38%, but 95% still rely on search engines Read More »
