Search Engine Marketing

Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It via @sejournal, @gregjarboe

The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap. The post Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It appeared first on Search Engine Journal.

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Dean Kadi talks clients ignoring performance data

Watch this video on YouTube In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was delivering strong results. The discussion highlights

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Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ via @sejournal, @MattGSouthern

Google’s new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema. The post Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ appeared first on Search Engine Journal.

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Google is moving offline conversion imports out of the Google Ads API

Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and martech providers that rely on offline conversion imports, including enhanced conversions for leads, will need to migrate workflows to the Data Manager API to avoid disruptions. Details. Google notified developers that offline conversion imports using

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How custom visuals boosted organic traffic by up to 110%

We spent six months testing custom visual assets across 47 articles on a client’s high-traffic accounting education website to find out which design investments actually improved SEO performance. The experiment included featured images, infographics, and video across both new and existing content. Some visual assets consistently increased organic traffic. Others turned out to be a

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Microsoft Clarity citations dashboard rolls out

Microsoft has rolled out the Citations dashboard within Microsoft Clarity, the analytics tool. Microsoft announced, “With this release, Citations in Microsoft Clarity moves into general availability with those refinements incorporated into the product.” This should give you access to see how well your pages are performing within AI-experiences. Citations dashboard. The Citation dashboard shows how your

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