Google is rolling out new Agency Admin and Standard roles in Merchant Center for Agencies, giving agencies more centralized control over client access while improving security and operational efficiency. What’s new: Clients are now linked directly to an agency rather than individual users. This allows agencies to manage client access from a single centralized location, […]
Google introduces new Merchant Center agency roles Read More »
This series began with an observation: AI systems don’t always give the same answer to the same question. In the first article, I argued that the inconsistency wasn’t randomness. It was confidence loss across a measurable pipeline we can diagnose and fix. Working through the AI engine pipeline, gate by gate, eventually led me to
Your AI salesforce is already selling your brand. The question is who trained it. Read More »
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.
I rebuilt our content update pipeline in Claude Code. Here’s why. Read More »
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile. The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern Read More »
Traditional competitor campaigns often generate expensive clicks and disappointing results. People searching for a competitor’s brand are usually close to making a purchase, making your ad little more than a detour on their path to conversion. Bidding on competitor brand terms isn’t your only option. Demand Gen campaigns and negative-intent keywords can help you reach
How to win competitor traffic with Demand Gen and negative-intent conquesting Read More »
ClaudeBot outpaced Googlebot on a new site. Here’s what verified crawl data actually looks like, and how to get your own. The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
LLMs have changed the way people search and the way Google answers. While the SERP hasn’t been 10 blue links in a very long time, it has traditionally been centered on a single intent: the thing a person is looking for. Now, AI Overviews create a full article directly in the SERP. They don’t just
How to use Google query expansion to improve content visibility Read More »
The best and worst part of the web is the ability to freely share your opinions regardless of whether they’re technically accurate. But imagine a scenario where you are held accountable not only for what you say online, but also for whether it is human- or AI-written? A recent report came out that a German
What if you were held accountable for your AI slop? Read More »
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon. The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal.
Competitive brand bidding has become a staple PPC strategy. Many brands assume there’s little they can do about it beyond running their own branded campaigns. Industry case studies show that advertisers who gain visibility into competitor, affiliate, and trademark bidding activity often uncover substantial CPC inflation. In documented cases, brands reduced branded CPCs by 25%
How to find who’s using your brand in paid search by Bluepear Read More »
