Search Engine Marketing

Google Ads API to stop supporting new Smart Campaign creation

Google is effectively closing the door on creating new Smart Campaigns through its API, suggesting a continued shift toward newer automated campaign types such as Performance Max and away from legacy automation products. What’s happening. Google announced that developers will no longer be able to create new Smart Campaigns through the Google Ads API beginning

Google Ads API to stop supporting new Smart Campaign creation Read More »

ChatGPT recommendations drive more brand website visits: Study

Users who saw a brand recommended by ChatGPT were much more likely to visit that brand’s website within a week, according to Similarweb. What happened. Users were 2.5 times more likely, on average, to visit an AI-recommended brand than a direct competitor, based on Similarweb’s study of U.S. desktop behavior across finance, travel, and beauty.

ChatGPT recommendations drive more brand website visits: Study Read More »

OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves

OpenAI is signaling early momentum in its advertising business, with executives reporting that users are increasingly engaging with ads inside ChatGPT rather than dismissing them — a key metric as the company builds a new revenue stream beyond subscriptions and enterprise AI. What’s happening. OpenAI says the rate at which users dismiss ads within ChatGPT

OpenAI says ChatGPT ad dismissals have dropped 50% as relevance improves Read More »

The Accessibility Tree Is How AI Agents Read Your Site & It’s Breaking via @sejournal, @slobodanmanic

Accessibility used to be a compliance checkbox. In 2026 it’s the interface the majority of your visitors use to read your website. The post The Accessibility Tree Is How AI Agents Read Your Site & It’s Breaking appeared first on Search Engine Journal.

The Accessibility Tree Is How AI Agents Read Your Site & It’s Breaking via @sejournal, @slobodanmanic Read More »

How to measure paid social’s impact on paid search performance

Generating demand is one of the biggest challenges in digital marketing. Measuring where that demand came from is even harder. For nearly two decades, marketers have evaluated paid search and paid social as separate channels. Search campaigns are typically measured on clicks, conversions, and ROAS, while social is often judged by platform-reported metrics and attributed

How to measure paid social’s impact on paid search performance Read More »

A 13-word edit can steer what deep-research AI agents recommend

Cornell Tech researchers found that deep-research AI agents can be manipulated by short edits to public user-generated pages, allowing a single injected Reddit-style comment to become a cited recommendation for fake products, services, or entities. The paper called those altered pages “poisoned” because the added text was designed to steer what the AI system cited

A 13-word edit can steer what deep-research AI agents recommend Read More »

Why International SEO Needs A Global Knowledge Integrity Strategy via @sejournal, @billhunt

AI search transforms international SEO challenges from selecting correct pages to ensuring accurate, market-specific information survives AI synthesis and retrieval. The post Why International SEO Needs A Global Knowledge Integrity Strategy appeared first on Search Engine Journal.

Why International SEO Needs A Global Knowledge Integrity Strategy via @sejournal, @billhunt Read More »