Search Engine Marketing

Google expands Performance Max product reporting across all networks

Google broadened Performance Max product-level reporting to include data from all eligible networks, giving advertisers a more complete view of campaign performance—but also causing a one-time jump in key metrics for many accounts. What’s happening. As of June 15th, Google updated product reporting for Performance Max campaigns so metrics are no longer limited to Search

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Google changes default Local Inventory Ads behavior

Google is changing how Local Inventory Ads are managed in Standard Shopping campaigns, automatically enabling them by default and replacing an existing campaign setting with a new inventory filter. What’s happening. Google has notified advertisers that, beginning Aug. 31, Local Inventory Ads (LIAs) will be enabled by default in Shopping campaigns linked to Merchant Center

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Google AI Mode adds Instacart, Canva and YouTube Music integrations

Google is starting to roll out connected app integrations in AI Mode in Search, letting U.S. users link services such as Instacart, Canva, and YouTube Music to take action on AI-generated responses. Apps in AI Mode. Users can securely connect supported services and interact with them from AI Mode, according to Google. The integrations are

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