Search Engine Marketing

Google tests channel prioritization controls for Performance Max

Google is testing a new Performance Max channel setting that could give advertisers a direct way to tell the algorithm which channels they value more — a notable departure from PMax’s traditionally automated approach to channel allocation. The feature, currently described as being in alpha testing, includes adjustment controls for Search, YouTube, Display, Discover, Gmail

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AI visibility has two jobs: Execute SEO and mobilize the organization

For most of search marketing’s history, action items stayed close to what SEO and website teams owned: technical issues, content, links, authority, and related work. Fixes often required developers, writers, or subject-matter experts, but SEO and website teams could usually diagnose the problems and influence the outcome on their own. AI visibility doesn’t fit as

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Google brings Gemini Omni video creation to Google Ads

Google is bringing Gemini Omni into Asset Studio in Google Ads, allowing advertisers to turn creative briefs, brand guidelines and existing assets into multi-format videos that can be deployed directly into campaigns. The new capabilities are aimed at reducing the work required to produce creative variations for Demand Gen, Performance Max and other Google and

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