Search Engine Marketing

Google & Bing don’t recommend seperate markdown pages for LLMs

Representatives from both the Google Search and Bing Search teams are recommending against creating separate markdown (.md) pages for LLM purposes. The purpose is to serve one piece of content to the LLM and another piece of content to your users, which technically may be considered a form of cloaking and against Google’s policies. The […]

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Your local rankings look fine. So why are calls disappearing?

For many local businesses, performance looks healthier than it is. Rank trackers still show top-three positions. Visibility reports appear steady. Yet calls and website visits from Google Business Profiles are falling — sometimes fast. This gap is becoming a defining feature of local search today. Rankings are holding. Visibility and performance aren’t. The alligator has

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Google says AI search is driving an ‘expansionary moment’

Google Search is entering an “expansionary moment” driven by longer queries, more follow-up questions, and growing use of voice and images. That’s according to Alphabet’s executives who spoke on last night’s Q4 earnings call. In other words: Google Search is evolving into AI-driven experiences where conversations increasingly happen inside Google’s own interfaces. Why we care.

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How AI is reshaping local search and what enterprises must do now

AI is no longer an experimental layer in search. It’s actively mediating how customers discover, evaluate, and choose local businesses, increasingly without a traditional search interaction.  The real risk is data stagnation. As AI systems act on local data for users, brands that fail to adapt risk declining visibility, data inconsistencies, and loss of control

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