In May 2025, Google brought 25 of us into a closed-door room at I/O to talk about the post-click SERP. The instruction we left with was short: create non-commoditized content. Here’s the uncomfortable part: For 15+ years, we never commoditized content. We commoditized the sale. We built billions of pages that took a messy human […]
Stop copy-pasting reports into ChatGPT. Build an AI stack with live data access, behavioral consistency, and team collaboration instead. The post Build A Live Data Stack With MCP For Smarter Campaign Performance appeared first on Search Engine Journal.
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Is your website invisible to AI agents? Six companies just signaled the channel is real. Here’s the window that’s still open. The post Make Something Agents Want appeared first on Search Engine Journal.
Make Something Agents Want via @sejournal, @slobodanmanic Read More »
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models. The post The Content Framework That Worked In 2019 Is Now Working Against You appeared first on Search Engine Journal.
Websites report pages being removed from Google’s index, while Google sees nothing unusual. How to separate real deindexing from ranking loss and reporting noise. The post Deindexing Reports Keep Coming, Google Sees Nothing Unusual appeared first on Search Engine Journal.
Google Ads is automatically enabling conversion-based customer lists for eligible advertisers starting, with data processing scheduled to begin on Aug. 18. The update applies to advertisers already using both Enhanced Conversions and Customer Match but who have not yet activated conversion-based customer lists. Why we care. As privacy changes continue to reshape digital advertising, Google
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Google Ads is changing how Smart Bidding strategies are labeled, separating target-based bidding strategies from volume-based bidding strategies. Starting this month, “Maximize conversions with a Target CPA” will once again be called Target CPA, while “Maximize conversion value with a Target ROAS” will return to Target ROAS. Why we care. The change is designed to
Google Ads brings back Target CPA and Target ROAS naming Read More »
Watch this video on YouTube One of the hardest lessons in PPC has nothing to do with bidding strategies, keywords, or campaign structure. It’s knowing when to walk away from a client. On a recent episode of PPC Live The Podcast, performance marketing strategist Laura Abreu shared how taking on the wrong client early in
Laura Abreu talks about a client experience that made her quit Google Ads Read More »
OpenAI is quietly expanding its advertising infrastructure, giving UK businesses early access to a self-serve Ads Manager for ChatGPT — a signal that the company is building out the tools needed to scale advertising on its rapidly growing AI platform. What’s happening. OpenAI has begun rolling out Ads Manager Beta to businesses in the UK,
OpenAI opens ChatGPT Ads Manager beta to UK advertisers Read More »
Reframe AI prompt tracking as a measurement of stability, representation, and context rather than another version of rank tracking. The post We Need To Change Our Approach To AI Prompt Tracking appeared first on Search Engine Journal.
We Need To Change Our Approach To AI Prompt Tracking via @sejournal, @TaylorDanRW Read More »
