Search Engine Marketing

Google is making passkeys mandatory for users generating new OAuth 2.0 refresh tokens through the Google Ads API, part of a broader push to strengthen account security across Google Ads. The rollout begins on 5th August and will expand to all users over the following weeks. What’s new. Going forward, users following the Google Ads

Microsoft Advertising brought Ad Preview Hub to Performance Max campaigns, giving advertisers a faster way to review and share how ads will appear across placements before they go live. The feature is designed to simplify creative approvals while helping advertisers understand how assets work together across Microsoft’s AI-powered inventory. What’s new. Ad Preview Hub is

Google is beginning to let some advertisers apply for Social Casino Games certifications directly within their Google Ads accounts, streamlining a process that previously required using the Google Ads Help Center. The rollout is gradual, meaning not all advertisers will see the new option immediately. What’s new. Starting in August, eligible advertisers will begin seeing

What you don’t know about your business profile’s past can damage its future. Managing a Google Business Profile effectively requires looking beyond the dashboard you see today. A listing’s address history can be critical for diagnosing hidden algorithmic penalties, protecting local rankings, and ensuring long-term search stability. This context is especially important for service-based businesses,

Ask ChatGPT, Gemini, or Perplexity to explain your business. Not your website. Your business. The responses can be surprisingly good. They often identify what a company does, who it serves, where it operates, and what differentiates it from competitors, drawing on websites, reviews, press mentions, social profiles, and other public information. They’re also revealing. Sometimes

You’re already giving your content workflows feedback. Every time you edit a draft, fix the same awkward transition, or reword a vague heading, you’re providing corrections that an iteration loop can capture, so the next run starts closer to what you’d approve. I run these loops across articles, LinkedIn posts, video scripts, and landing page

Sharing keyword data between SEO and PPC sounds straightforward, but it rarely happens in practice. Organizational silos get in the way, and these two disciplines move at different speeds, follow different rules, and compete for the same real estate. Search synergy is an organizational design issue. Even strong search teams won’t achieve a unified presence