Search Engine Marketing

The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes

Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly. The post The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call appeared first on Search Engine Journal.

The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call via @sejournal, @marie_haynes Read More »

Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic

Google’s DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site’s anti-bot defense against AI crawlers. The post Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web appeared first on Search Engine Journal.

Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web via @sejournal, @slobodanmanic Read More »

Google rolls out AI content labels across its advertising platforms

Google is rolling out AI content labels across its advertising platforms, giving advertisers a new way to disclose when image and video assets have been generated or modified using AI. The update is designed to help advertisers comply with emerging AI transparency regulations in markets including the European Union, India and New York. What’s new.

Google rolls out AI content labels across its advertising platforms Read More »

Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google appears to be changing how Smart Bidding strategies are presented during campaign setup, surfacing Target CPA and Target ROAS as standalone bidding strategies instead of optional targets within Maximize Conversions and Maximize Conversion Value. While the change doesn’t appear to alter how the bidding strategies function, it could make campaign setup more intuitive for

Google Ads appears to separate Target CPA and Target ROAS bidding strategies Read More »

Attribution vs. incrementality: Why you need both

Incrementality and attribution are two approaches to measuring marketing performance that are frequently discussed as though they are competing lenses viewing the same data. But they’re actually designed to answer very different questions, using different forms of evidence. Attribution asks which observed marketing touchpoints should receive credit for a conversion. Incrementality asks whether the marketing

Attribution vs. incrementality: Why you need both Read More »