Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready. The post 90 Days. 1 Plan. Improved Local Search Visibility [Webinar] appeared first on Search Engine Journal.
Google updated its “Get on Discover” docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. The post Google Revises Discover Guidelines Alongside Core Update appeared first on Search Engine Journal.
Google Revises Discover Guidelines Alongside Core Update via @sejournal, @MattGSouthern Read More »
Google is rolling out a beta feature that lets advertisers run structured A/B tests on creative assets within a single Performance Max asset group. Advertisers can split traffic between two asset sets and measure performance in a controlled experiment. Why we care. Creative testing inside Performance Max has mostly relied on guesswork. Google’s new native
Performance Max built-in A/B testing for creative assets spotted Read More »
Google Ads rolled out a data source diagnostics feature inside Data Manager that helps advertisers monitor the health of their data connections. The tool flags issues tied to offline conversions, CRM imports, and tagging mismatches. How it works. A centralized dashboard assigns clear connection status labels — Excellent, Good, Needs attention, or Urgent — and
Google Ads adds a diagnostics hub for data connections Read More »
Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency and control. If you wrote Performance Max off before, it’s time to take another look. Mike Ryan, head of ecommerce insights at
Performance Max reporting for ecommerce: What Google is and isn’t showing you Read More »
Traditional ranking performance no longer guarantees that content can be surfaced or reused by AI systems. A page can rank well, satisfy search intent, and follow established SEO best practices, yet still fail to appear in AI-generated answers or citations. In most cases, the issue isn’t content quality. It’s that the information can’t reliably be
Why content that ranks can still fail AI retrieval Read More »
PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s where collaboration with SEO, PPC, and digital marketing teams becomes essential. Working together, these teams can help PR do three things that are hard to accomplish
How PR teams can measure real impact with SEO, PPC, and GEO Read More »
There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that gets views but no leads. The dry bottom-of-funnel product demo that gets leads but no views. This binary thinking is breaking your pipeline. In my role at
Why most B2B buying decisions happen on Day 1 – and what video has to do with it Read More »
This week’s SEO Pulse covers ranking volatility inside Discover, expanding AI ad inventory, and growing scrutiny of bot-facing content practices. The post Discover Core Update, AI Mode Ads & Crawl Policy – SEO Pulse appeared first on Search Engine Journal.
This week’s PPC Pulse recaps Microsoft’s push to rethink content compensation and Google’s latest changes to tagging standards and account protections. The post Microsoft’s Publisher Marketplace, Google Tag Update & Multi-Party Approvals – PPC Pulse appeared first on Search Engine Journal.
