Search Engine Marketing

Ghost citations: Why AI search cites your content, not your brand

Across roughly 16 million brand appearances, new data from Writesonic found that around 40% of AI citations didn’t name the source brand in the generated answer. On Perplexity, the rate reached 52%. (Disclosure: The article co-author, Samanyou Garg, is the founder and CEO of Writesonic.) Getting cited by an AI engine is often touted as […]

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Google Search Console Platform properties are now globally live

Google has now rolled out the Platform properties feature globally to all Google Search Console accounts. This feature lets you track the performance of your social media and video content platforms in Google Search. Google Search Console platform properties is a way to see how well your social and video content is performing within Google Search.

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How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) via @sejournal, @suganthan

Perplexity never skips the web, so every query is winnable. Here’s what its live answer stream reveals about citations, video, and local. The post How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers) appeared first on Search Engine Journal.

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How prompt injection puts your brand and AI workflows at risk

Simple hidden prompt injection — white-on-white text, HTML comments, and invisible Unicode — no longer works against modern LLMs. Pattern recognition, boundary isolation, and spotlighting have closed those loopholes. But more sophisticated attacks still work. LLMs can’t reliably distinguish between content and instructions. That’s a structural property of how they process text, not a bug

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What 15.7 million AI Mode citations reveal about getting quoted by Google by Pillarbase

Click a citation inside Google’s AI Mode and watch what happens. You don’t land at the top of the page. The URL carries a text-fragment directive (it ends in #:~:text=…), and your browser scroll-jumps to a passage highlighted in purple. Google didn’t cite the page. It cited roughly 117 words of the page. I first

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