Search Engine Marketing

Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers

Microsoft is rolling out a slate of new advertising updates aimed at simplifying campaign management and improving AI-powered optimization across its ad platform. What’s new. Microsoft introduced a new Import Center designed to simplify importing campaigns from Google Ads and Meta Ads into Microsoft Advertising. The new hub allows advertisers to: Search and filter imports

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How Google Discover publisher profiles work and why they matter

Google introduced publisher follows and profile pages to Discover last year but the feature remains lightly documented and poorly understood. Since then, publisher profiles have started appearing more broadly across Discover for publishers, creators, and social-first accounts. Here’s how Discover publisher profiles appear to function today, how they connect to social accounts and the Knowledge

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Can A 300,000-Influencer Network Built On AI-Generated Content Work? via @sejournal, @gregjarboe

Unilever’s 300,000-creator network plus 71% of creators using AI tools equals a content machine at unprecedented scale. The real question: Will any of it work? The post Can A 300,000-Influencer Network Built On AI-Generated Content Work? appeared first on Search Engine Journal.

Can A 300,000-Influencer Network Built On AI-Generated Content Work? via @sejournal, @gregjarboe Read More »

Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot via @sejournal, @LisaRocksSEM

Is PMax stealing your branded traffic? Is Smart Bidding starved of data? Here’s how to identify Google Ads budget misallocations most managers overlook. The post Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot appeared first on Search Engine Journal.

Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot via @sejournal, @LisaRocksSEM Read More »