Google unveiled the biggest change to its search box in 25 years. It is calling the new search box the “Intelligent Search box.” The new search box aims to bring easier access to the AI search features in Google Search to Google’s users. And yes, this is all powered by the latest Gemini release, Gemini […]
Google’s new intelligent Search box – its biggest change to the search box in 25 years Read More »
Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and Agent Payments Protocol (AP2). Plus, Google’s Shopping Graph now contains 60 billion product listings, which is up from 50 billion from earlier this year, announced Vidhya Srinivasan, VP/GM Ads & Commerce. Universal Cart. Google announced
Google Search Universal Cart, expands UCP and AP2 Read More »
The question I get asked most in 2026 is: How do we measure this? How do we measure whether our brand is showing up in ChatGPT? How do we measure whether Perplexity is recommending us? How do we measure whether the work we did last quarter on grounding for AI Mode moved the needle? Nobody
The funnel query pathway: A framework for measuring AI visibility Read More »
AI offers a conversational experience. We use LLMs through chatbots. But no one has yet looked at how citations and mentions evolve in a conversation. I analyzed data from the Semrush AI Visibility Toolkit to review 20 buyer journeys across four different verticals to compare high vs. low reasoning for ChatGPT5.2. View embedded content In
Reasoning lift: What happens to brand visibility when AI thinks harder Read More »
For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and layering charts into Data Studio. Now, AI coding agents are changing that workflow. Instead of the manual work that would previously take
How to build custom SEO reports with Claude Code and Google Search Console Read More »
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
Google publishes guide to optimizing for generative AI search Read More »
Google’s information gain patent is real. Commodity content can’t beat it. Here’s the practical content framework for search that still delivers value. The post Creating ‘Non-Commodity’ Content That Cuts Through The Noise appeared first on Search Engine Journal.
Creating ‘Non-Commodity’ Content That Cuts Through The Noise Read More »
By now, you’ve heard the doom and gloom. In April, Verizon CEO Dan Schulman warned that AI could push U.S. unemployment to 20%-30% over the next two to five years. Anthropic CEO Dario Amodei has warned that AI could wipe out half of entry-level white-collar jobs within five years. Ford CEO Jim Farley has said
How AI may increase the value of SEO expertise Read More »
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.
Large language models (LLMs) excel at synthesizing enormous amounts of information into personalized responses to plain-language prompts. These responses draw on massive training datasets and are often enhanced with internet searches. The fastest way to influence what LLMs say about your brand is to influence the content they retrieve through those searches. At Evertune Research,
AI search loves listicles: What 25,000 URLs reveal about citations by Evertune Read More »
