Search Engine Marketing

One of AI Max’s capabilities is creating assets for you. This can take the strain off the PPC team by reducing the need to customize ads for every single ad group. We wanted to quantify how well the text customization feature worked for various companies, so we ran tests with three different companies to understand

Sadly, every so often, you hear of content being indexed and exposed on Google and other search engines. Often the issue is not necessarily with the search engine but with the site that hosts and holds that information. Those sites often do not set the proper blocking mechanisms in place to communicate to Google and

For every dollar you spend on SEO, how much do you get in return? Impressions, clicks, rankings, and query growth can show the results of SEO activity. But they don’t tell executives what they need to understand: how much it costs to acquire a customer (CAC), how that cost changes as SEO efforts continue, and

Creator content increasingly informs AI answers. After all, a large language model (LLM) can’t have an opinion. It can’t decide whether your product is the best moisturizer or the water softener that’s the best value. So when someone asks a subjective question, an LLM borrows a point of view from wherever humans have already shared

Your branded SERP is a landing page you don’t control.  When a prospect, hiring manager, or journalist searches your name — or a client’s — Page 1 of Google speaks first.  A negative result near the top doesn’t just cost clicks; it reframes every result beneath it. In a previous article, I covered Google’s removal