Search Engine Marketing

Where PPC and SEO teams lose control in branded search by Bluepear

Branded search is often treated as predictable and easy to manage. In practice, it isn’t. PPC teams see rising CPC on brand terms. SEO teams see declining branded CTR, even when rankings hold. These issues are usually investigated separately, with different dashboards, hypotheses, and fixes. Both signals often stem from changes within a single SERP. […]

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AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @sejournal, @hethr_campbell

Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.

AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @sejournal, @hethr_campbell Read More »

How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases via @sejournal, @hethr_campbell

A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified

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New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend.

Editor’s note: This research was conducted by Exploding Topics, the trend discovery platform owned by Semrush, and is republished here with permission. Data is drawn from a proprietary survey of 1,009 US consumers. Full methodology appears at the end of this article. More than three in four consumers have used AI to help with shopping

New data: 77% use AI to shop. Nearly 1 in 3 won’t let it spend. Read More »