Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released substantial studies that appear to offer definitive answers. But a closer look reveals something else entirely: nearly every possible narrative about AI search impact has a “study” to support it. The more I examined the […]
Why every AI search study tells a different story Read More »
OpenAI CEO Sam Altman has declared a “code red” to prioritize ChatGPT improvements, delaying advertising and AI agent initiatives as Google’s Gemini gains ground. The post OpenAI Declares ‘Code Red’ To Improve ChatGPT Amid Google Competition appeared first on Search Engine Journal.
Learn the differences between XML and HTML sitemaps, their impact on crawlability, and when each makes sense for your site’s structure. The post Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? appeared first on Search Engine Journal.
Ask an SEO: Is An XML Or HTML Sitemap Better For SEO? via @sejournal, @HelenPollitt1 Read More »
Now that anyone can use AI to generate keywords and spin up a paid search campaign in minutes, it’s easy to assume the hard work is done. But creating structured, scalable performance still requires a genuine understanding of how search works. Techniques like n-grams, Levenshtein distance, and Jaccard similarity give search marketers the ability to
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A strategic look at marketing measurement, bridging data, storytelling, and influence to turn performance reporting into organizational leverage. The post Signal Vs. Noise: Predicting Future Impact Of Content Marketing appeared first on Search Engine Journal.
Signal Vs. Noise: Predicting Future Impact Of Content Marketing Read More »
Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data to create custom audiences for YouTube campaigns, according to newly published help documentation. How it works. Partner Match enables approved third-party partners to upload hashed user data—such as email, name, or ZIP code—which Google will
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Google is testing a mobile search flow that lets you move from AI Overviews into AI Mode without leaving the results page. The post Google Connects AI Overviews To AI Mode On Mobile appeared first on Search Engine Journal.
Google Connects AI Overviews To AI Mode On Mobile via @sejournal, @MattGSouthern Read More »
Microsoft Ads introduced two updates that could significantly improve campaign management and reporting for advertisers. The changes: Asset-level disapprovals: Ads will now be disapproved at the asset level—whether a single image, headline, or text line—allowing the rest of the ad to continue running. This reduces wasted spend and prevents entire campaigns from being paused due
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Gemini 3 launched in AI Mode just a couple of weeks ago, but now Google is expanding it to about 120 countries and territories for English queries. Google’s Robby Stein said, “Gemini 3 is now available in AI Mode, across nearly 120 countries & territories in English.” What is AI Mode with Gemini 3. Google shared
Gemini 3 and Nano Banana Pro expanding to more searchers Read More »
Google is now officially testing pushing searchers from AI Overviews in Google Search into the AI Mode interface. When you click on the “Show more” button within some AI Overviews, Google may jump you directly into the AI Mode interface. When you scroll through the AI Overview, you can ask a follow up question directly
Google tests pushing searchers from AI Overviews show more button to AI Mode Read More »
