Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited in industry commentary. That’s one big takeaway from a new large-scale analysis by Graphite using Similarweb data from more than 40,000 of the largest U.S. websites. This finding challenges the idea that generative AI tools […]
Organic search traffic is down 2.5% YoY, new data shows Read More »
Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions and pushing all merchants toward the Merchant API as the single source of truth for Shopping Ads. Advertisers can confirm which API they’re using in Merchant Center Next
Google Shopping API cutoff looms, putting ad delivery at risk Read More »
The debate around llms.txt has become one of the most polarized topics in web optimization. Some treat llms.txt as foundational infrastructure, while many SEO veterans dismiss it as speculative theater. Platform tools flag missing llms.txt files as site issues, yet server logs show that AI crawlers rarely request them. Google even adopted it. Sort of.
Does llms.txt matter? We tracked 10 sites to find out Read More »
AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT research found. Those failures are no longer hypothetical. They are already playing out in real time, across industries, and often in public. For companies exploring AI adoption, these examples highlight what not to do and
7 real-world AI failures that show why adoption keeps going wrong Read More »
AI search broke the link between traffic and revenue. This piece explains how SEO creates demand without page views. The post The Great Decoupling appeared first on Search Engine Journal.
The Great Decoupling via @sejournal, @Kevin_Indig Read More »
With new updates in the search world stacking up in 2026, content teams are trying a new strategy to rank: LLM pages. They’re building pages that no human will ever see: markdown files, stripped-down JSON feeds, and entire /ai/ versions of their articles. The logic seems sound: if you make content easier for AI to
Why LLM-only pages aren’t the answer to AI search Read More »
Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.
ChatGPT Searches Google Shopping to Create its Recommendations Read More »
Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments. The post Case Study: How Entity Linking Can Support Local Search Success appeared first on Search Engine Journal.
Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the spotlight and trigger a sense of FOMO (fear of missing out). However, sustainable online sales growth doesn’t come from chasing the next big trend. In SEO, what truly matters stays the same. FOMO is bad
SEO in 2026: What will stay the same Read More »
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.
Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster Read More »
