Look, I get it. Every time a new search technology appears, we try to map it to what we already know. When mobile search exploded, we called it “mobile SEO.” When voice assistants arrived, we coined “voice search optimization” and told everyone this would be the new hype. I’ve been doing SEO for years. I […]
SEO vs. AI search: 101 questions that keep me up at night Read More »
Sir Tim Berners-Lee, who invented the World Wide Web, is worried that the ad-supported web will collapse due to AI. In a new interview with Nilay Patel on Decoder, Berners-Lee said: “I do worry about the infrastructure of the web when it comes to the stack of all the flow of data, which is produced
Tim Berners-Lee warns AI may collapse the ad-funded web Read More »
Google rolled out AI-powered ad carousels in the Images tab on mobile, now appearing across all categories — not just shopping-related ones. Why we care. Ads are now showing directly within image search results, giving brands a new, highly visual placement to grab attention where users are actively browsing and comparing visuals. With users often
Google expands image search ads with mobile carousel format Read More »
Google Business Profiles has a form where you can report negative review extortion scams, the form launched a month ago. You can find access to the form in this help document and I believe you need to be logged into your Google account with access to the Business Profile you want to report. Review extortion
With negative review extortion scams on the rise, use Google’s report form Read More »
Google Ads is updating its Destination requirements policy to block phone numbers tied to fraud or prior policy violations, part of the company’s ongoing effort to curb deceptive advertising practices. The timeline: Policy update effective: December 10, 2025 Enforcement ramp-up: Over roughly 8 weeks after rollout What’s changing. Phone numbers flagged as fraudulent or with
Google tightens rules on fraud-linked phone numbers in ads Read More »
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the shift behind it. At the center of that shift lies one idea that explains everything: AI availability – and here’s why it matters. What is AI availability? The idea of AI availability comes from Byron
Why AI availability is the new battleground for brands Read More »
Marketing leaders need to stop funding SEO for clicks and start designing budgets around brand authority in AI-first search. The post Budget SEO For Capacity, Not Output appeared first on Search Engine Journal.
Budget SEO For Capacity, Not Output via @sejournal, @Kevin_Indig Read More »
Expert Mordy Oberstein shares insights on whether you need to rethink your content strategy for LLMs and enhance your SEO efforts and what to consider. The post Ask An SEO: Do I Need To Rethink My Content Strategy For LLMs? appeared first on Search Engine Journal.
Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local SEO community. Regardless of where the truth on ranking impact ultimately lands, keyword-rich reviews can still provide meaningful value for local SEO beyond pure rankings. Below are seven reasons why you should still encourage keyword-rich
7 local SEO wins you get from keyword-rich Google reviews Read More »
A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. The post Google Is Not Diminishing The Use Of Structured Data In 2026 appeared first on Search Engine Journal.
