Search Engine Marketing

Accessibility Can’t Stop at the Shelf: An $18 Trillion Lesson for Marketers by AudioEye

Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a new fragrance, and it wasn’t just the scent that captured attention. It was the bottle. Designed with accessibility in mind, the easy-to-use packaging quickly became the story, sparking conversations and praise from accessibility advocates and

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If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] via @sejournal, @lorenbaker

A Practical Audit for Marketing Leaders Using Enterprise-Level Content Management Systems (CMS) AI-driven search is not a future consideration. It is already shaping how brands are discovered, evaluated, and chosen.  Yet many CMS platforms were built for a different era of search, one focused on pages and rankings rather than structured content and machine interpretation.

If AI Can’t Read Your CMS, It Can’t Recommend Your Brand [Webinar] via @sejournal, @lorenbaker Read More »