Search Engine Marketing

Local SEO sprints: A 90-day plan for service businesses in 2026

Local search remains one of the strongest drivers of consistent lead flow for service businesses. Outdated SEO tactics are losing impact as Google’s algorithm updates reshape local visibility. Success now depends on disciplined tracking and consistent execution. This 90-day sprint plan shows how to do both. Why local visibility is more volatile in 2026 Many

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Why video is the canonical source of truth for AI and your brand’s best defense

The Wild West of web scraping is changing, due in large part to OpenAI’s deal with Disney. The deal allows OpenAI to train on high-fidelity, human-verified cinematic content – intended to combat AI slop fatigue.  https://beimpolite.com/media/Retterspitz/6_VIDEO_800X448.mp4 This is how most of us feel when dealing with AI slop. Video production by Impolite.  This deal opens

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Google releases preview of WebMCP – how AI agents interact with websites

Google announced an early preview of WebMCP, which is a protocol for how AI agents interact with websites. “WebMCP aims to provide a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision,” wrote André Cipriani Bandarra from Google. WebMCP enables developers to communicate

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