Understanding the ins and outs of paid media can seem like an overwhelming process when you’re first entering the field. As AI has rapidly changed ad platforms in recent years, keeping up can feel challenging. Thankfully, you’re not alone. You’re part of a supportive industry with a wealth of content and knowledge to share. Here […]
New to PPC? 7 tips to build skills and confidence fast Read More »
Branded search is often treated as predictable and easy to manage. In practice, it isn’t. PPC teams see rising CPC on brand terms. SEO teams see declining branded CTR, even when rankings hold. These issues are usually investigated separately, with different dashboards, hypotheses, and fixes. Both signals often stem from changes within a single SERP.
Where PPC and SEO teams lose control in branded search by Bluepear Read More »
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.
Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results. The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.
Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels. The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal.
Bing Previews AI Citation Share For Webmaster Tools via @sejournal, @MattGSouthern Read More »
GoDaddy accidentally transferred someone’s domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal.
Watch this video on YouTube Ginny Marvin didn’t get into PPC because she had a grand plan. She got into it because she was ready to start again. After years working in print publishing and ad sales marketing, Marvin found herself at a career pivot point. A startup magazine she had helped launch folded, and
Ginny Marvin on 20 years of change from manual PPC to AI Read More »
Watch this video on Vimeo On PPC Live The Podcast, I spoke with Peter Bowen, a Google Ads specialist with nearly 20 years of experience and a strong focus on B2B lead generation. Pete shared two major lessons from his career: always check the basics, and never assume the systems around your ads are working
Pete Bowen talks about why Google Ads is not just about clicks Read More »
