Search Engine Marketing

Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams. Key changes: Prabhakar Raghavan moves to Chief Technologist role. Previously led search, ads, and other critical segments. Will provide technical direction and leadership. Nick Fox takes over Raghavan’s former responsibilities. Will lead Search, ads, geo, […]

A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. Users enter a message and email address. Google sends the request to all selected businesses simultaneously. Why we care. This

When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers.  But what exactly are HTTP headers, and why should you care?  HTTP headers allow the browser and the server to exchange important data about a request and response.  This data influences how website content is delivered and

SearchGPT, despite being in limited beta, is growing more quickly than other established generative engines like Perplexity and Claude – and generating more referral traffic for brands. That’s according to enterprise SEO platform BrightEdge, which today released more of its latest AI search trends. By the numbers. According to BrightEdge: SearchGPT’s growth rate is 150%, month-over-month,

YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear case of self-preferencing, with Google increasing the visibility of YouTube, a property it owns. Though, at this point, this feels

All the drama around Chrome and third-party cookies (for now, kind of revived but marching toward zombie-land) is missing one important point: Third-party cookies are not good enough to stand alone as a measurement approach. They’re still helpful in their current form, but only as part of the picture. This article lays out seven reasons

Legal SEO Conference: The Premier SEO Event for Lawyers Date: December 6, 2024Location: InterContinental Miami, FloridaCapacity: Limited to 150 spots The Legal SEO Conference is the first SEO event designed exclusively for lawyers. This event offers tailored SEO strategies to help law firms boost their rankings on Google, attract more organic traffic, and ultimately sign