Search Engine Marketing

Google is tightening its Government documents and services policy, introducing stricter requirements for advertisers that promote government-issued documents and administrative services. The changes, which take effect on October 5th, are designed to ensure only explicitly authorised providers can advertise these services through Google Ads. What’s changing. Under the updated policy, advertisers will need to demonstrate […]

For months, the search industry across SEO and PPC has been bracing for the ultimate SERP fusion: an all-in-one AI panel where your sponsored ad, your organic citation, and your Merchant Center product card appear in a single, pixel-efficient layout. I set out to find screenshots of it for this article. I didn’t find any.

Ask most marketing teams how they plan to stay visible in AI search, and you’ll most commonly hear: content strategies, SEO audits, and schema projects. What rarely comes up is the paid search account they’ve been running for years. That’s a big miss. The things AI search tools reward — clear answers, structured product data,

Over a year ago, Google told us that Gemini would be replacing the Google Assistant. Well, we finally have an official date for when Gemini will replace Google Assistant on mobile devices such as Android and Wear OS. The date is September 4, 2026. What Google said. Google sent out an email to some users

For years, Google has used the E-E-A-T framework to assess the quality of web content. The acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google recommends that content creators follow E-E-A-T principles because they signal value to searchers and align with what Google’s search algorithms are designed to reward. Another long-standing Google framework is Relevance,

Google has published three new Help Center pages explaining how Performance Max campaigns with pay-per-lead goals will work, following its announcement that Local Services Ads (LSAs) are being integrated into Google Ads. The documentation provides the clearest look yet at how advertisers will configure, target and optimise the new campaign type. What’s happening. The newly

Google is piloting a new security feature for the Google Ads API that gives manager account owners greater control over which applications can perform sensitive API actions. The feature is designed to reduce the risk of unauthorized access while improving visibility into third-party tools connected to Google Ads accounts. What’s happening. Google is inviting developers

Google appears to be testing a new Search ads format that adds clickable, keyword-rich hyperlinks within ad descriptions, potentially giving users another way to engage with sponsored listings. If rolled out more broadly, the feature could influence how advertisers think about ad copy and click-through rate (CTR) optimization. What’s happening. PPC marketer Nayan Prakash spotted