On episode 341 of PPC Live The Podcast, I speak to Andrea Cruz, Head of B2B at Tinuiti, to unpack a mistake many senior marketers quietly struggle with: freezing when clients demand answers you don’t immediately have. The conversation explored how communication missteps can escalate client tension — and how the right mindset, preparation, and […]
Andrea Cruz talks about turning client pressure into growth Read More »
Cloudflare yesterday announced its new Markdown for Agents feature, which serves machine-friendly versions of web content alongside traditional human-facing pages. Cloudflare described the update as a response to the rise of AI crawlers and agentic browsing. When a client requests text/markdown, Cloudflare fetches the HTML from the origin server, converts it at the edge, and
Cloudflare’s Markdown for Agents AI feature has SEOs on alert Read More »
Google Ads is rolling out a feature that lets advertisers calculate conversion value for new customers based on a target return on ad spend (ROAS), automatically generating a suggested value instead of relying on manual estimates. The update is designed for campaigns using new customer acquisition goals, where advertisers want to bid more aggressively to
Google Ads adds ROAS-based tool for valuing new customers Read More »
SEO is moving out of the marketing silo into organizational design. Visibility now depends on how information is structured, validated, and aligned across the business. When information is fragmented or contradictory, visibility becomes unstable. The risk isn’t just ranking volatility – it’s losing control of how your brand is interpreted and cited. For SEO leaders,
SEO leaders: stop chasing rankings, start building visibility systems Read More »
Google’s Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense. The post Google’s Search Relations Team Debates If You Still Need A Website appeared first on Search Engine Journal.
For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and efficiency thresholds. But in 2026, that focus is increasingly misplaced. Across Google Ads, Meta Ads, and other major platforms, bidding has largely been solved by automation. What’s now
Why creative, not bidding, is limiting PPC performance Read More »
The latest SEO Pulse examines AI citation dashboards, invisible homepage pitfalls, and what new crawl data means for technical teams. The post Bing AI Citation Tracking, Hidden HTTP Homepages & Pages Fall Under Crawl Limit – SEO Pulse appeared first on Search Engine Journal.
Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation. The post Cloudflare’s New Markdown for AI Bots: What You Need To Know appeared first on Search Engine Journal.
We’re in a new era where web content visibility is fragmenting across a wide range of search and social platforms. While still a dominant force, Google is no longer the default search experience. Video-based social media platforms like TikTok and community-based sites like Reddit are becoming popular search engines with dedicated audiences. This trend is
How to optimize news content for today’s social-first Google SERP Read More »
The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure. The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal.
