Search Engine Marketing

Over the past few months, six organizations have published new research, models, and perspectives on measuring marketing performance. They come from different disciplines, including SEO, PR, analyst relations, and media measurement, and they don’t always agree. Together, though, they point to a broader shift: marketing success can no longer be measured through website traffic alone. […]

“We’re number one now, so why hasn’t traffic gone up?” I still get versions of that question almost every week. For years, SEO has been built around rankings. Clients wanted to know where they ranked on Google, agencies proudly reported monthly position improvements, and SEO software became increasingly sophisticated at tracking every movement. There’s nothing

Raise your hand if you’re frustrated by how much traffic Google has clawed back with the launch of AI Overviews and AI Mode. Admittedly, both of these can be crazy helpful for users. (I know – it pains me to type it.) But across various industries, the response has been overwhelmingly negative. Publishers argue that

Google is automatically migrating eligible Search campaigns to AI Max, expanding adoption of its AI-powered campaign features without requiring advertisers to opt in manually. What’s happening. Advertisers are receiving emails notifying them that, beginning Sept. 1st, Search campaigns using Automatically Created Assets (ACA) and/or the campaign-level broad match setting will be automatically upgraded to AI

Google has published a new help document explaining how its experimental Deal Ends annotation works, giving retailers new insight into how limited-time sale badges can appear on Product Listing Ads and what it takes to qualify. What’s happening. The new documentation outlines an experimental Shopping feature that automatically displays urgency labels such as “3 days