Search Engine Marketing

Google adds llms.txt check to Chrome Lighthouse

Google’s new Lighthouse “Agentic Browsing” audits now check for the presence of an llms.txt file. The new experimental Lighthouse documentation frames llms.txt as a discoverability and efficiency signal for AI agents, not a traditional crawling directive. The audits are part of Chrome’s emerging “Agentic Browsing” category, which evaluates whether sites are structured for machine interaction.

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Google upgrades Asset Studio with Gemini-powered creative generation and video tools

Google is rolling out major updates to Asset Studio aimed at helping advertisers generate creative assets faster using Gemini as announced today at Google Marketing Live 2026. Driving the news. Asset Studio will now support AI-powered generation across text, images and video using natural language prompts. According to Google, the platform can understand: Marketing briefs Brand

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Google Marketing Live 2026: Everything you need to know

Google Marketing Live 2026 made one thing clear: Gemini is no longer just powering features — it’s becoming the operating system behind Google’s advertising, commerce and measurement ecosystem. This year’s event focused heavily on agentic AI, conversational Search, automated creative production and AI-assisted shopping experiences. Across Search, YouTube, Merchant Center and Analytics, Google introduced new

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Google tests new conversational ad formats in AI Mode and Search

Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational, contextual and helpful as unveiled today at Google Marketing Live 2026. Driving the news. The company announced several new ad experiences for AI-powered Search, including Conversational Discovery ads, Highlighted Answers, AI-powered Shopping ads and

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Google expands Universal Commerce Protocol and launches new agentic shopping tools

Google is expanding its Universal Commerce Protocol (UCP) initiative with new checkout features, AI shopping integrations and support for additional industries as announced today at Google Marketing Live 2026. Driving the news. The company announced several new UCP-powered commerce capabilities designed to support what it calls the “agentic commerce era.” A key update is the expansion

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Google expands Demand Gen with YouTube creator tools

Google is adding new creator, video and measurement capabilities to Demand Gen campaigns as it pushes YouTube further into performance advertising as announced today at Google Marketing Live 2026. Driving the news. The company announced several new Demand Gen updates focused on creator partnerships, product discovery and cross-platform campaign optimization. Advertisers will soon be able to:

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