Search Engine Marketing

Stop paying for traffic: The enterprise CMO’s guide to ROI-driven SEO

Search Engine Marketing /

The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate arbitrary traffic gains while your sales pipeline stays flat. Optimizing for raw traffic volume is a legacy mindset that hides real commercial performance. The new mandate is to build an acquisition engine that influences buyers […]

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Google Search Ads in 2026 require a different kind of audit

Search Engine Marketing /

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control looks like in 2026 on Google’s Ads Decoded podcast. The conversation was serious and informed, and reflected a product team that understands advertiser concerns and is actively working to address them. But the podcast is

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Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse via @sejournal, @brookeosmundson

Search Engine Marketing /

The latest PPC Pulse highlights Google’s agency-focused Merchant Center rollout, Smart Bidding guidance for new campaigns, and emerging AI usage trends in PPC. The post Merchant Center Expands, Google Clarifies Smart Bidding, State Of PPC Report – PPC Pulse appeared first on Search Engine Journal.

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Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases via @sejournal, @martinibuster

Search Engine Marketing /

Formidable Forms WordPress vulnerability enables unauthenticated attackers to pay a small amount and have a larger purchase marked as paid. The post Formidable Forms Flaw Lets Attackers Pay Less For Expensive Purchases appeared first on Search Engine Journal.

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Google AI Overviews cut search clicks 42%: Report

Search Engine Marketing /

Google’s AI Overviews may be reducing traditional search clicks, but publishers still have meaningful growth opportunities in breaking news and Google Discover, according to new data from Define Media Group. Organic search clicks have fallen 42% since AI Overviews began expanding in Google Search, according to Define Media Group’s analysis of Google Search Console data

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Google Maps turns exploration into a conversation with “Ask Maps”

Search Engine Marketing /

Google is launching Ask Maps, a conversational AI feature that lets users ask Google Maps complex, real-world questions and get personalized, actionable answers — powered by the company’s Gemini AI models. What’s new. Users can now ask Maps questions like “Is there a public tennis court with lights on that I can play at tonight?”

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Google Ads refreshes Asset Optimization layout for Demand Gen

Search Engine Marketing /

Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single, cleaner interface. Why we care. Advertisers managing creative at scale now have a centralized panel to toggle automated features on or off — making the process less manual and time consuming. What’s new. The redesigned

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