Search Engine Marketing

How customers build confidence across the search journey

Every week, there’s another headline about the future of search. Google is losing ground. ChatGPT is growing. Reddit is becoming the place people trust. TikTok is replacing Google for younger audiences. YouTube has become a search engine in its own right. From the outside, search looks increasingly fragmented. People are discovering brands in more places […]

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AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands via @sejournal, @gregjarboe

AI’s impact outpaced our ability to measure it in H1 2026. Indig’s citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next. The post AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands appeared first on Search Engine Journal.

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ChatGPT Ads rolls out oCPC campaigns, AAM and product carousels

OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising. What’s happening. OpenAI has rolled out several new features

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Google expands Limited Ad Serving policy across all Ads

Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be implemented gradually through 2028. What’s changing. Under the revised policy, Google will limit impressions—not disapprove ads—for

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Microsoft Advertising adds bulk editing for disapproved assets

Microsoft Advertising launched bulk editing and appeals for disapproved assets, making it faster for advertisers to resolve policy issues without updating assets one at a time. The feature is now available in all accounts and supports both text and image assets. What’s happening. Announced by Microsoft Ads Product Liaison Navah Hopkins, the new tool lets

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YouTube tests image ads during horizontal mobile playback

YouTube appears to be testing a new mobile ad format that displays static image ads during horizontal video playback, potentially creating an additional inventory option for advertisers without fully interrupting the viewing experience. If rolled out more broadly, the format could increase ad frequency while changing how users consume long-form content on mobile. What’s happening.

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Google Ads adds dedicated reporting for new customer acquisition

Google Ads introduced a new “Report on new customers acquired” option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update removes the need for a widely used workaround that many advertisers relied on to access new-versus-existing customer reporting. What’s happening. Customer Acquisition now includes a

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