Search Engine Marketing

Microsoft expands Performance Max testing with new experiment types

Microsoft is bringing experimentation to Performance Max campaigns, giving advertisers new ways to test campaign changes and measure incremental impact without disrupting live performance. What’s new: Uplift experiments let advertisers measure the incremental impact of Performance Max campaigns against a control group. Upgrade experiments allow advertisers to compare an existing campaign with an upgraded Performance

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Google renames age estimation ads policy as global age assurance expands

Google is updating its advertising policy to clarify how it limits certain ads while estimating a user’s age, offering advertisers more transparency as it expands age assurance technology worldwide. What’s happening. Google has renamed its Default Ads Treatment policy to “Categories restricted while Google is estimating a user’s age.” The change better reflects that the

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Google adds new YouTube brand campaign measurement tools

Google is expanding measurement capabilities for YouTube brand campaigns, giving advertisers better visibility into how video ads drive engagement, brand interest, and downstream business outcomes. What’s new: Shorts Ad Actions for Video View Campaigns: Advertisers running Video View Campaigns that are opted into YouTube Shorts will now automatically benefit from Shorts Ad Actions in budget

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