Search Engine Marketing

Google adds video visibility to Performance Max reporting

Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video — impact performance. What’s happening. Google Ads has introduced a new “Ads using video” segment within Performance Max channel performance reporting, allowing advertisers to break down results based on whether video assets were included. Why

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Google says AI Mode stays ad-free for Personal Intelligence users

Although Google continues to test ads in AI Mode, users who connect apps to enable Personal Intelligence won’t see ads — and that isn’t changing right now, a Google spokesperson confirmed. What’s happening. Google has been testing ads inside AI Mode in the U.S. Early results: users find these business connections “helpful,” per Google. But

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Google expands Personal Intelligence to AI Mode, Gemini, Chrome

Google is expanding Personal Intelligence across AI Mode, Gemini, and Chrome in the U.S., moving it beyond beta into broader consumer use. Why we care. Personal Intelligence pushes Google further into fully personalized search, using first-party data like Gmail and Photos. That makes results harder to replicate, rank against, or track — especially in AI

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How nonprofits can build a digital presence that actually drives impact

For a long time, a nonprofit’s digital presence hasn’t been a “nice-to-have.” It’s the central hub for mission delivery, donor engagement, and advocacy. Many organizations struggle with the technical and strategic foundations needed to turn a website and a few social accounts into a high-performing digital ecosystem. The goal isn’t simply to “be online.” It’s

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