Search Engine Marketing

Google tests regional member pricing in Shopping Ads

Google rolled out a beta that lets merchants display different loyalty-member prices by region in Shopping ads — giving retailers a new way to localize promotions without managing separate offers. Why we care. The feature gives merchants more flexibility to tailor pricing to local markets and highlight loyalty perks directly in ads, potentially boosting conversion […]

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PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset via @sejournal, @brookeosmundson

This PPC Pulse recap covers evolving AI Max match type dynamics, real-time retail performance signals, and Google’s expanding use of AI-generated ad language. The post PPC Pulse: AI Max Insights, Cyber Monday Trends & A New Google Asset appeared first on Search Engine Journal.

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Ecommerce PPC: 4 takeaways that shape how campaigns perform

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach.  After shifting into ecommerce, it became clear which fundamentals matter most.  The guidance in this article reflects those lessons and can help whether

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Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors via @sejournal, @theshelleywalsh

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. The post Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors appeared first on Search Engine Journal.

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