Search Engine Marketing

Backlinks ranked as Google’s second most important ranking factor in a new survey of 131 SEO professionals conducted by Zyppy. Relevance ranked first, and content quality ranked third. Backlinks ranked No. 2. Although Google’s Gary Illyes has said links are not among Google’s top three ranking signals, 54.8% of respondents selected backlinks as one of

Watch this video on YouTube Reva Minkoff, Founder and President of Digital4Startups Inc., led our latest SMX Now webinar, examining Google’s changes to target bidding — and why paid search marketers shouldn’t panic. Drawing on nearly two decades of PPC experience, Minkoff argued that while the update represents a meaningful shift in how advertisers should

Google updated its Location asset requirements in September, revising terminology, improving readability and adding troubleshooting guidance for advertisers. Why we care. Advertisers using location assets now have clearer guidance for understanding and troubleshooting requirements, but Google says there is no change to policy enforcement. The details. Location assets let advertisers supplement their ads with information

Watch this video on YouTube Jessica Bowman has spent more than 20 years figuring out how to make SEO work inside large organizations. Now she thinks AI is turning visibility into a challenge that SEO – and even marketing – can’t solve alone: “The SEO team is not going to be the ones that can

Consider the role that branded search results play in consumer decisions. Say a consumer types “company X + name of newest product” into their search bar. The results that display first will generally be those directly related to the company the consumer is searching for. The benefits of a typical branded search are numerous. They