Search Engine Marketing

Google is investigating reports of reviews going missing and pausing reviews on local listings

After several days of complaints from businesses, Google has confirmed it is investigating reports of missing reviews from Google Local listings and has paused the ability of Google Business Profile listings to receive reviews. What Google said. A Google spokesperson told us: “When our systems detect suspicious reviews, we take a range of actions including […]

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Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse via @sejournal, @MattGSouthern

Where AI Overview clicks go, what agents skip on sites they can’t read, and who’s leaving Bing, plus the rest of the week’s search news. The post Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse appeared first on Search Engine Journal.

Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse via @sejournal, @MattGSouthern Read More »

A Google Ads targeting tactic that cut invalid clicks by 50%

Advertisers are estimated to lose $172 billion a year due to ad fraud by 2028.  The problem is especially common in industries with high competition and CPCs. One of our clients operated in just such an industry, where high invalid click activity was tanking campaign performance. By adjusting Google Ads targeting, we reduced invalid-click activity

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