Search Engine Marketing

Judge lets SEO sabotage lawsuit over toxic backlinks move forward

A federal judge refused to dismiss a lawsuit alleging an auto transport company used toxic backlinks to hurt a competitor’s Google rankings. Catch up quick. The June 2 ruling came at the motion-to-dismiss stage: The court didn’t decide whether the allegations are true. Instead, it found the plaintiffs had plausibly alleged a false advertising claim

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Google adds real-time reporting endpoint to Campaign Manager 360 API

Google introduced a new reportData.query endpoint for the Campaign Manager 360 API, making it easier for developers to retrieve campaign performance data without generating downloadable reports. The new endpoint is designed for real-time reporting, dashboards and ad-hoc analysis. What’s happening: The reportData.query endpoint allows developers to synchronously query campaign performance data and receive structured JSON

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Google adds Local customer optimization to Performance Max

Google published a new help document detailing Local customer optimization for Performance Max campaigns with store goals, a feature designed to prioritize ads for people who are nearby and ready to visit or contact a business. The migration of serving ads to people who are nearby to Performance Max was announced last month. What’s happening.

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Google updates Merchant Center with cross-platform reporting

Google is updating Merchant Center performance reporting to align metrics more closely with Google Ads and YouTube, giving merchants a more consistent view of how products perform across Google’s platforms. The changes, which begin rolling out on August 24, include new traffic classifications, expanded product-level reporting and future segmentation tools. What’s happening. One of the

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Google to migrate Travel campaigns to Search campaigns for Travel

Google will begin migrating Travel campaigns to Search campaigns for Travel starting in Q3 2026, automatically moving advertisers to the new campaign type while preserving existing settings where possible. The migration is part of Google’s broader effort to consolidate travel advertising into a single Search-based campaign experience with AI-powered bidding, reporting and campaign management. What’s

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