Channels outside of Google and Meta have struggled to get recent headlines in the paid advertising world. But my agency’s performance marketing team has seen one under-the-radar channel — Reddit — introduce a ton of new features and ad types in 2026, making it more viable for our clients. Between new ad types and AI-powered […]
12 things Reddit needs to make its ad platform more competitive Read More »
TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded. The post How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO appeared first on Search Engine Journal.
Introduced in 1998, the Digital Millennium Copyright Act (DMCA) was designed to solve a specific problem: protecting creators from digital piracy while granting online platforms a “safe harbor” from liability. Under Section 512, search engines and host providers avoid expensive lawsuits as long as they act swiftly to remove content when a copyright holder flags
DMCA as a weapon: How to fight fraudulent takedown claims Read More »
AI search is influencing buying decisions before prospects reach your website, making traditional traffic and attribution metrics less complete. A B2B buyer might ask ChatGPT for vendor recommendations, use Gemini to compare implementation approaches, turn to Perplexity to validate technical claims, and only then visit the companies that make the shortlist. Up to 94% of
A 5-layer framework for measuring AI search performance Read More »
Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.
Topical Gravity: Why topics are the new unit of your search strategy Read More »
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline. The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014. The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.
Keyword research tools often split closely related terms into separate opportunities. Once each variation shows its own search volume, it can seem reasonable to create a dedicated page for each. That logic becomes harder to defend after publication. Every new URL needs a clear place in the site structure and enough unique value to remain
How to decide whether a keyword deserves its own page Read More »
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and was surprised. The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.
Google is testing new buttons on the Google home page, right beneath the search box, to encourage searchers to try out AI Mode and other AI-powered search features. The buttons are named create images, ask about files and brainstorm and when clicked on, it takes you into AI Mode. I spotted the test this morning
