Search Engine Marketing

ChatGPT’s high-reasoning mode acted like a different search surface for brand visibility in a Semrush analysis with Kevin Indig. It cited different domains than in minimal reasoning mode and ran nearly five times as many web searches. By the numbers. Only 25.6% of cited domains overlapped between minimal and high reasoning for the same prompts. […]

Google is introducing a new Channel Diagnostics feature for Performance Max, giving advertisers a centralised view of asset issues that may be limiting campaign delivery across Google’s channels. What’s happening. The new Channel Diagnostics section is now available within Insights & Reports > Channel Performance in Performance Max campaigns. Advertisers can: View diagnostics across all

Google has updated how it connects users to AMP pages from Search by sending them directly to publisher-hosted AMP pages. Previously, Google Search would take users to the cached pages displayed in an AMP viewer. A Google spokesperson told Search Engine Land: “Starting today, we are updating how we connect users to AMP pages from

My heart sank when I learned that Bruce Clay had passed away. I’d heard he was in the hospital, but all I could think about was the two long conversations we had last fall — one to catch up, the other for a podcast interview. I first contacted Bruce almost 25 years ago, when I

Google appears to be experimenting with AI-generated summaries inside sponsored search results, a move that could reshape how users interact with paid ads and how advertisers’ messaging is presented. What’s happening. Some advertisers are seeing AI-generated summaries displayed directly beneath Google Ads descriptions in Search results. The summaries include a disclaimer stating: “Google AI responses

Making your brand machine-readable and increasing its chances of being selected for AI-generated answers are only part of the picture. Underneath both is a retrieval layer that’s changing how AI systems identify entities, connect facts, and decide which brands to cite. That layer is GraphRAG. Understanding how it works turns “optimize for AI” from a

TikTok has helped make discovery more fragmented than ever. Someone might discover a restaurant on TikTok, verify it on Google Reviews, check Reddit for opinions, look at the menu on the business’s website, and then book a table. Or they might do all of that in a different order. Nearly half of U.S. consumers used

Google Trends now lets you quickly add previous time period data to your chart, so you can visualize how the Google Trends data compares to the same time period, the period before. Google announced on LinkedIn, “You can now quickly compare a trend’s change against preceding periods directly within Google Trends.” What it looks like. Here