Search Engine Marketing

In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The ones who saw things differently. The ones who changed the world.  Apple understood something fundamental: the constraints that limited imagination weren’t real. They were inherited. Accepted. Assumed. And the people who broke through weren’t smarter […]

Google announced new weekly and monthly views within the Google Search Console performance reports adds weekly and monthly views. This gives you more granular data and analysis of your reports over a longer period of time, and not just the 24-hour view. What it looks like. Here are photos I took from the announcement which

Google is being forced to cap all default search and AI app deals at one year. This will end the long-term agreements (think: Apple, Samsung) that helped secure its default status on billions of devices. Just don’t expect this to end Google’s search dynasty anytime soon. Driving the news. Judge Amit Mehta on Friday called

A report from AdWeek claimed Google privately told clients it plans to introduce ads in its Gemini AI chatbot in 2026 — but Google’s top ads executive is publicly denying it. Driving the news. AdWeek reported that Google reps, in recent calls with major advertisers, suggested that Gemini would get ad placements in 2026, separate

Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds now display the merchant’s city or town directly above the product title — think “London” or “Tonbridge” — giving shoppers a clearer sense of where the store is based. Why we care. The new location

If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re not wrong. Marketers are being hit with a daily wave of LinkedIn thought leaders, half-baked prompt hacks, and promises that ChatGPT is either going to 10x your productivity or take your job entirely. And in