Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category. The post The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It appeared first on Search Engine Journal.
AI-referred sessions to merchant storefronts grew 197% year over year in the second quarter, Shopify said. Organic search traffic also increased 12%, according to new commerce data the company released this week. The company found that AI and organic search serve different shopping behaviors. AI-referred shoppers converted at roughly twice the rate of organic visitors
Shopify: AI referrals up 197%, but organic search still leads traffic Read More »
Microsoft Clarity has added another new AI metric, this one is called AI Scrape-to-Referral insights. It puts a single metric on the AI scrape activity against referral traffic. The purpose is to give you insight into whether it is worth having that AI bot crawl your site, and whether there is enough return and value to
Microsoft Clarity AI Scrape-to-Referral insights report Read More »
PPC managers inheriting an account: verify the conversion value before touching the bid strategy. Five checks that separate real revenue from phantom value. The post The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads appeared first on Search Engine Journal.
The PPC Clean-Up: How to Audit and Fix ‘Value Inflation’ in Google Ads Read More »
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue. The post Why Anthropic’s Claude Watermark May Be A New Text-Marking Method appeared first on Search Engine Journal.
Backlinks have been a confirmed Google ranking factor for years. But have you ever seen ChatGPT pull up information from a site with no domain authority or organic traffic? I have. LLMs clearly don’t weigh links the same way Google does. Yet a Semrush study found a strong correlation between the quality of a site’s
Link building works better when you think beyond links Read More »
Anthropic now marks content that Claude generates or edits. Here’s how the watermarks work, what they can‘t prove, and what content teams should do.
Claude watermarks its output: what content teams should know Read More »
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits. The post Reddit Preserved The Part Of The Internet We Broke appeared first on Search Engine Journal.
Reddit Preserved The Part Of The Internet We Broke via @sejournal, @brentcsutoras Read More »
A buyer can click through to your website after making an important part of the decision. An AI Overview can explain a technology, compare approaches, and surface brands while the buyer is still researching the market. By the time they click a result, they may already have an idea of which companies are credible, which
Your B2B SEO can win the click and lose the consideration Read More »
AI referrals accounted for just 1.1% of visits to news publishers after conversations with AI assistants, according to a new Scrunch study that tracked millions of searches, AI chats, and website visits. Most publisher visits came through direct navigation or traditional search. Google AI Overviews mostly appeared on news searches that already generated relatively few
Only 1.1% of news publisher visits come directly from AI: Study Read More »
