How to do a website audit in 2026 (+ free tracker)
Learn how to do a website audit that covers your site’s SEO, AI visibility, user experience, and more.
How to do a website audit in 2026 (+ free tracker) Read More »
Search Engine Marketing
Google Knowledge Graph: What it is & why it matters
Google’s Knowledge Graph is an information database with entity details. Here’s how to optimize for it.
Google Knowledge Graph: What it is & why it matters Read More »
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Google rolls out worldwide agentic restaurant booking via AI Mode Read More »
New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster
A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. The post New Google Search Console Message Glitch Gives SEOs A Scare appeared first on Search Engine Journal.
Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows via @sejournal, @MattGSouthern
Google is rolling out Skills to Gemini in Chrome on desktop, letting users save prompts as reusable one-click tools and run them across selected tabs. The post Google Chrome Skills Turn Gemini Prompts Into Reusable Workflows appeared first on Search Engine Journal.
Meta is on track to overtake Google in global ad revenue for the first time
A major shift is underway in digital advertising: Meta Platforms is projected to generate more ad revenue than Google in 2026, signaling how marketers are increasingly favoring automated, performance-driven platforms. Driving the news. According to Emarketer, Meta is expected to bring in $243.46 billion in global ad revenue this year, narrowly topping Google’s projected $239.54
Meta is on track to overtake Google in global ad revenue for the first time Read More »
Google Ads advertisers report wave of unexplained ad disapprovals
A growing number of advertisers say their Google Ads campaigns were suddenly hit with mass disapprovals tied to DNS and 500 server errors — even when their sites appeared to be working normally. The issue is raising fresh concerns about platform reliability and the risk of sudden performance disruptions. Driving the news. PPC advertisers began
Google Ads advertisers report wave of unexplained ad disapprovals Read More »
Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell
5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up?
Why Your Webinar Program Isn’t Working (So, Copy Ours) via @sejournal, @hethr_campbell Read More »
Advertisers are gearing up to hit Google with mass arbitration claims worth billions
Google’s legal troubles over its search and ad tech businesses are entering a new phase — one that could expose the company to billions in payouts from advertisers seeking damages after U.S. courts found it illegally monopolized key digital ad markets. Driving the news. A growing group of advertisers is preparing to file mass arbitration
Advertisers are gearing up to hit Google with mass arbitration claims worth billions Read More »
Why topical authority isn’t enough for AI search
Topical authority is a key concept in SEO, but it doesn’t account for how search and AI systems choose between competing sources. The missing layer isn’t in content or structure. It’s in the signals that determine selection once a topic is understood — the difference between being eligible and being chosen. Topical authority explains content,
Why topical authority isn’t enough for AI search Read More »