Search Engine Marketing

The three AI research modes redefining search – and why brand wins

The AI resume has become a C-suite-level asset that reflects your entire digital strategy.  To use it effectively, we first need to understand where AI is deploying it across the user journey. How AI has rewritten the user journey For years, our strategies were shaped by the inbound methodology. We built content around a user-driven

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Google AI Overviews: How to remove or suppress negative content

By now, we’re all familiar with Google AI Overviews. Many queries you search on Google now surface responses through this quick and prominent search feature. But AI Overview results aren’t always reliable or accurate.  Google’s algorithms can promote negative or misleading content, making online reputation management (ORM) difficult.  Here’s how to stay on top of

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82% of marketers fail AI adoption (Positionless Marketing can fix it) by Optimove

Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they could remove to cut costs. The AI suggests one. They remove it. Sales hold steady. They ask again. The AI suggests another. This continues through four or five iterations until they’ve created the cheapest possible

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